How Adorama Uses AI to Create Personal Customer Connections

Adorama's business plan puts the customer at the center of everything they do. Using Persado to create a personal, emotional connection in their marketing, they were able to drive double-digit uplifts in engagement. Watch the video to hear Lev Peker, Chief Marketing Officer, and Isaac Hyman, Senior Manager of Email Marketing & Retention, talk about how they did it. "Persado was the tool that enabled us to empower that personal connection—an emotional connection to people who are more than just an email address." -Isaac Hyman, Senior Manager of Email Marketing & Retention