Case Study: Air Canada

Air canada case study

Air Canada decided to work with Persado to understand the ideal language to communicate with and inspire their customers. Persado's AI technology learns the best copy and emotions that resonate for a given audience, then generates optimized copy to inspire action. Using Persado to run an experiment, Air Canada sparked a higher response using Anxiety language getting a 3% engagement lift, compared to a 5% drop using Exclusivity language, and a 3% drop using Safety language.