How Happy Socks Applies Mathematical Certainty to Marketing with Persado and Emarsys

Happy Socks, a brand known for their fun and whimsical designs, turned to AI to help power their customer communications that span multiple countries and languages. Using Emarsys to power their emails, and Persado to optimize the language used in their digital marketing, they have been able to achieve double-digit increases in response rates. The Persado + Emarsys integration allows for seamless execution, saving them time while delivering great results.