Case Study: Vodafone

Vodafone case study

Vodafone Italy approaches every marketing message as an opportunity to design exceptional customer experiences, win customer loyalty and increase lifetime value .Mobile push notifications and SMS are their primary digital communication channels and major growth engines for their key business initiatives, making the messaging ever more crucial. Since 2012, Vodafone has used Persado’s unique AI platform to machine-generate marketing copy, gain customer, analytics and elevate the success of their chief campaigns.

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