In his pre-Persado professional life Alex has led creative & editorial teams, produced documentaries & TV shows (most notably, for MTV Greece), written for print & digital media, and acted as the host for TV specials — plus his own radio show, for 8 years. It’s that multiple-perspective experience in all things content that he’s brought to his many roles at Persado, where he’s led more than 2,000 campaigns, in 10 different languages and 4 alphabets.
Having focused on Persado’s product development for years by shaping our content architecture, driving content automation, and leading the Content Intelligence team, the creative “I” behind Persado’s AI, in his role as Persado’s Chief Content Officer Alex is connecting the dots between Product & Content Innovation and Brand & Corporate Marketing, to advance both and bring the Persado magic to life from both ends of the spectrum.