With a background in media & culture, and 15 years professional experience in all things content, from radio & TV production to print & digital media, Alex has been Persado’s resident “words guy” for the past 8 years during which he’s been involved in more than 2,000 marketing language experiments in 10 different languages and at least 4 alphabets. (Proof available upon request) As the leader of the Content Intelligence & Innovation team, a.k.a. the creative “I” behind Persado’s AI, Alex focuses on the expansion of Persado’s language architecture and content automation & sophistication features with one single vision in mind: make technology with a writer’s sensibility.
