Amy Heidersbach is Chief Marketing Officer for Persado, where she oversees global marketing efforts. The daughter of an advertising executive, Amy is a lifelong marketer. She’s made a career out of leading transformational B2B and B2C marketing and brand initiatives. With a commitment to “full stack, integrated marketing,” Amy has a 20+ year track record of success building authentic brands, launching innovative products, creating categories, and scaling businesses in a variety of industries.
Most recently, Amy led Global Marketing and Community at Alteryx, where more than 11,000 unemployed and underemployed people from 140 countries had the opportunity to earn Alteryx product certification and a nanodegree in Data Analytics through Alteryx’s partnership with Udacity. And she launched a new category in the data analytics space – Analytic Process Automation, or APA, in June 2020.
While at CareerBuilder, Amy repositioned the company from a jobs advertising business to a multi-solution provider, which she named the Hello To HireTM platform. Before joining CareerBuilder, Amy held leadership positions at Capital One, eBay Inc., and Visa.
Outside of work, Amy’s passions include adventuring near and far with her husband, Michael, and sharing memorable experiences “around the table” with friends and family. In COVID times, the adventures are closer to home and the people around the table are fewer. But Amy’s level of gratitude is the same as ever.