Kat Dessenon is the VP of Campaign Management, North America. She began as a copywriter at Upstream in Athens, Greece, working on some of the first campaigns that utilized what would become Persado’s core technology. Over the past seven years, she has designed thousands of marketing content experiments in nine languages for Persado’s clients and now leads a team of 17 to deliver compelling, on-brand content to increase customer engagement. She firmly believes in the power of testing to improve performance.
Her past work as a technical writer and business analyst gave her hands-on experience with the software development process. She holds a BA in English from Douglass College.