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March 31, 2023 Retail
What is Marketing Personalization? 

The definition of marketing personalization varies at the corporate level. But, what personalized experiences do consumers actually want?
personalization marketing personalization Ai in digital marketing
retail digital marketing campaign
March 30, 2023 Social
Why “New Year, New You” is the Worst-Performing Retail Digital Marketing Campaign

Retail digital marketing campaigns have become more inclusive and diverse. Let’s explore why “new year, new you” doesn’t perform.

AI in retail generative ai in retail retail digital marketing campaign
March 24, 2023 Retail
Embrace a Cookieless Future With Generative AI and First-Party Data

Cookies had a good run. The third-party data trackers beloved by marketers have been a part of the consumer web experience since the launch of Netscape in 1994. But, in an effort to position themselves as guardians of consumer privacy—and to comply with increasing regulations—tech giants Apple, Mozilla, and Google have rendered cookies virtually obsolete. […]
first-party data cookieless future Generative AI

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