Speak to your customer as if you know them personally
The definition of marketing personalization varies at the corporate level. But, what personalized experiences do consumers actually want?
Retail digital marketing campaigns have become more inclusive and diverse. Let’s explore why “new year, new you” doesn’t perform.
Cookies had a good run. The third-party data trackers beloved by marketers have been a part of the consumer web experience since the launch of Netscape in 1994. But, in an effort to position themselves as guardians of consumer privacy—and to comply with increasing regulations—tech giants Apple, Mozilla, and Google have rendered cookies virtually obsolete. […]