Hero message - Solution framing statement
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Hero message - Solution framing statement
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Herd Immunity Thresholds Exceed the Universe of People Comfortable with Vaccination
Leverage AI to Optimize Messaging for Identified Demographics to Drive Vaccinations
Dr. Anthony Fauci
NIH November 30, 2020
The challenge is going to be to convince people to get vaccinated.”
Health insurer lowers costs by automating medication refills.
A health insurer wanted to encourage policyholders to refill their prescriptions automatically so that they never ran out of medication and never needed a call center agent to refill. The insurer launched a proactive campaign to promote automatic refills, and Persado identified the most effective and attention-grabbing language for the subject line and body text.
