Real-Time CRM
Optimization
Set up once. Optimize continuously. ML selects the best-performing compliant variant for each segment — across triggered and scheduled campaigns — without your team touching anything.
ML selects the highest-performing compliant variant at the moment of send — no manual A/B tests, no guesswork, no delays. Your campaigns improve while you sleep.
One-time setup replaces the 35-hour monthly production cycle. Your team stops assembling emails and starts building strategy.
Every variant is validated against your regulatory frameworks during generation — not after. Full audit trail, every send, every time.
One Setup. Five Steps. Zero Touch.
Configure your campaign once. Persado handles every step from there — generating, scoring, clearing compliance, and serving the winner.
Your CRM runs 24/7.
Your content doesn’t.
Every send is optimized.
None are manual.
One template. One setup. Persado handles the rest — from generation to serving.
Selects the best-performing language — headline, body, CTA, tone — for each segment at send time. Optimizes how you say it.
Your ESP handles Who, When, and What. Persado handles How. Complementary to Salesforce, Adobe, and Braze.
What changes when compliance is built into generation, not review.
Every variant is scored for performance and compliance before it’s presented for review. The rework cycle disappears because there’s nothing to rework.
One experiment infers thousands of combinations. Element attribution and cross-campaign learning replace shallow A/B picks.
Persado detects when messages fatigue — then generates fresh compliant variants, routes them for approval, and deploys automatically.
From template to live campaign.
Four steps. Yours to review once.
Performance compounds.
Your 100th campaign outperforms your first.
Most value is captured in Phases 1–2. Phase 3 adds contextual signals when your data infrastructure is ready.
16+ variants in randomized rotation. Discover which tones, emotions, and structures drive engagement for this audience.
Real-time serving of top performers. Underperformers removed automatically. Content library self-refreshes when fatigue is detected. This is where sustained lift lives.
Incorporate 1st-party data and contextual signals — lifecycle stage, product affinity, engagement recency — to refine which segments receive which top-performing variants.
What happens when your CRM
content actually optimizes itself.
Ally FinancialMotivation AI doubled CTRs and drove +57% new accounts.
"Cross-sell is a foundational strategy for this company. If you were to look at the six key initiatives of our CEO for the year, one of them is to expand the number of multiline customers that we have."
- Cross-sell mortgage and investment products via email and web
- AI subject line with Excitement framing drove breakthrough results
- Motivation AI doubled CTRs above all control messages
Vodafone Italy+42% conversion lift across 2,000+ campaigns.
"Engaging with customers in the digital age is very much about finding the right message for every campaign and every customer segment. Persado has helped us land the precise message."
- Upsell and cross-sell via push and SMS campaigns
- Lock-in campaigns to reduce churn across subscriber base
- Win-back campaigns for former customers at scale
Ally FinancialMotivation AI doubled CTRs and drove +57% new accounts.
"Cross-sell is a foundational strategy for this company. If you were to look at the six key initiatives of our CEO for the year, one of them is to expand the number of multiline customers that we have."
- Cross-sell mortgage and investment products via email and web
- AI subject line with Excitement framing drove breakthrough results
- Motivation AI doubled CTRs above all control messages
Vodafone Italy+42% conversion lift across 2,000+ campaigns.
"Engaging with customers in the digital age is very much about finding the right message for every campaign and every customer segment. Persado has helped us land the precise message."
- Upsell and cross-sell via push and SMS campaigns
- Lock-in campaigns to reduce churn across subscriber base
- Win-back campaigns for former customers at scale
Ally FinancialMotivation AI doubled CTRs and drove +57% new accounts.
"Cross-sell is a foundational strategy for this company. If you were to look at the six key initiatives of our CEO for the year, one of them is to expand the number of multiline customers that we have."
- Cross-sell mortgage and investment products via email and web
- AI subject line with Excitement framing drove breakthrough results
- Motivation AI doubled CTRs above all control messages
Vodafone Italy+42% conversion lift across 2,000+ campaigns.
"Engaging with customers in the digital age is very much about finding the right message for every campaign and every customer segment. Persado has helped us land the precise message."
- Upsell and cross-sell via push and SMS campaigns
- Lock-in campaigns to reduce churn across subscriber base
- Win-back campaigns for former customers at scale
Built on 13 years of data your competitors can’t replicate.
Why Einstein and Movable Ink
Aren't Solving This
What's Running Behind Every Send
Six integrated capabilities that make every campaign self-optimizing, compliant, and continuously improving.
ML selects the highest-performing compliant variant at the moment of send. No manual A/B tests, no delays — your campaigns improve while you sleep.
Learn more →Every content combination validated against your regulatory frameworks during generation. Full audit trail for every send, every time.
Learn more →Every send generates performance data that feeds back into the model. Your 100th campaign genuinely outperforms your first. Learning never resets.
Learn more →The system detects when top-performing messages begin to fatigue, generates fresh compliant variants, and deploys them automatically.
Learn more →Dynamic content scripts integrate with your ESP once. After that, Persado handles variant selection and optimization at every send.
Learn more →Salesforce Marketing Cloud, Adobe Campaign, Braze, Cordial — API-driven integration at the content delivery level. Your ESP sends as normal.
Learn more →Automate Questions
in 4–6 Weeks
