Improve what's live without restarting compliance.
Upload any approved asset. Get dual-scored for performance and compliance. Receive optimized variants within your guardrails — no new legal review required.
Optimized variants stay within your approved guardrails. No stakeholder re-engagement, no revision rounds — just better-performing content, cleared on the first pass.
Dual scoring reveals both performance potential and compliance risk for every asset. Stop basing your optimization on vibes — know what to fix and why.
Studio gives your team direct access. Enterprise puts Persado's team behind the wheel. Either way, you get scored, ranked, production-ready variants.
Your Best Content Is Underperforming — And You Can't Touch It
Most in-market assets are already approved. They just aren't performing — and refreshing them restarts the entire compliance cycle.
Every asset scored. Every opportunity ranked.
Persado ingests your entire portfolio, scores each asset for performance and compliance, and stack-ranks the biggest improvement opportunities.
HIGH SAFETY
Hover over any dot to see original and optimized messaging side by side.
Why Trust the Scores
This isn't a black-box confidence number. Every score is grounded in real performance data and regulatory precision.
Scores are trained on outcomes from actual A/B tests — not internet text or synthetic data.
Predicted performance scores match real-world conversion results across 1M+ experiments.
UDAAP, TILA, Reg Z, ECOA, TCPA — plus your custom brand and regulatory guidelines.
Every score comes with a specific explanation: what's working, what's not, and what to change.
Performance AND Compliance
Every variant scored simultaneously — across every channel you publish to.
Fits Your Existing Workflow
No new tools to learn. No process overhaul. Persado plugs into the way you already work.
High Performance, High Compliance
Reasoning behind the changes made
"We'll Just Use GenAI Ourselves"
You could. Here's what you'd be missing.
OptimizeBuilt for Marketing Ops Leaders
If your approved assets are underperforming and refreshing them means restarting compliance, Optimize pays for itself in the first campaign.
What Powers Every Optimization
Six integrated capabilities that score, improve, and deploy your content — without restarting compliance.
Every asset scored simultaneously for performance potential (0–100) and compliance risk. Side-by-side visibility into what's working and what's exposed.
Learn more →Generate higher-performing variants that stay inside your approved compliance envelope. No new legal cycles, no re-approval delays.
Learn more →Complimentary analysis of your entire in-market portfolio. See exactly which assets are underperforming and where the biggest lift opportunities hide.
Learn more →Scores backed by the largest performance dataset in financial services. 96% correlation with actual in-market results — not theoretical benchmarks.
Learn more →Studio for instant self-serve optimization. Enterprise for full-service production with a dedicated team. Choose the model that fits your workflow.
Learn more →Email, direct mail, web, social, SMS — upload any in-market asset and receive scored, optimized variants ready for deployment.
Learn more →Optimize Pairs with Everything
Most enterprise clients combine Optimize with Create or Automate
within the first year.
Optimize Questions
