The Agentic Creative Agency
for Regulated Brands
Faster to Market. Built for Compliance. Proven to Perform. Persado supercharges marketing campaigns in regulated industries with specialized AI, deep industry expertise and systemic learning.
Every campaign compounds into a shared performance model. Persado doesn't start from scratch — it starts from everything your industry has already learned, and scores every variant against it.
Regulatory validation is embedded in generation, not bolted on after. Content clears legal the first time — across 20+ financial services frameworks.
The entire content supply chain — create, optimize, deploy — compressed into a single platform. Your team stops assembling and starts accelerating.
Regulated Marketing Is Trapped
Every team faces the same impossible choice — and the market is making it worse.
Persado's content intelligence stack scores every variant for performance, validates it against your regulatory framework, and locks in your brand voice — so what reaches the customer is a new asset that's compliant, on-brand, and proven to convert.
Agent
Scores every message variant against 150B+ customer interactions to predict engagement before you go live.
Agent
Enforces tone, terminology, and style guidelines across every variant — so content always sounds like your brand, not a machine.
Agent
Automatically checks content against your regulatory frameworks — UDAAP, TCPA, GDPR, and industry-specific rules — before anything goes live.
One Platform = Your Entire Content Supply Chain
Start anywhere — from a blank brief, an underperforming asset, or a high-volume CRM journey. Every output is performance-scored and compliance-validated before it ships.
Brief to Production-Ready in Days
Go from brief to deployment-ready assets across every channel — without agencies, revisions, or compliance bottlenecks.
- Production-ready across email, direct mail, web, social, and SMS
- Outperforms human-written and generic AI content 96% of the time
- Built-in compliance validation — 90% fewer rejections
- Full audit trail and explainable rationale for every variant
Safe Performance Refresh
Lift performance across your entire portfolio without retriggering compliance cycles.
- Deep Market Scan — Upload your asset library and dual-score every piece for performance potential and compliance risk
- AI-Powered Refresh — Generate higher-performing alternatives within approved parameters, no re-approval needed
- Full audit trail and explainable rationale for every word choice
Real-Time CRM Optimization
Set up once. AI selects the best-performing compliant variant for each segment at send time — across triggered and scheduled campaigns — without your team touching anything.
- Real-time variant selection via AI at send time
- Compliance during generation, not after — zero incidents
- Self-refreshing content with automatic fatigue detection
- Integrates with SFMC, Adobe Campaign, AJO, Braze, Cordial
- 87% reduction in campaign production hours
Every word is selected for a reason. Every score is earned.
Persado doesn't just generate content — it predicts what will perform, element by element, and tells you exactly why.
Unlock your Platinum Rewards card — built for you
Earn 3× points on travel and dining. No annual fee for the first year. Start building rewards from day one.
Motivational ontology mapping emotional categories and narrative structures to outcomes.
Channel, vertical, audience, device, placement — every signal that influences conversion.
Multi-variant test outcomes across 120K+ campaigns — all performance-labeled.
The draft was never the hard part.
Any LLM can generate a first draft — that's 10% of the problem. The other 90% — predicting performance, enforcing compliance, producing deployable assets, and learning from outcomes — is where revenue is won or lost.
[Persado doesn't replace your LLM — it replaces everything your LLM can't do.]
Built for the Nuances That Matter
Vertical specificity beats generic messaging. Every regulated vertical has distinct pain points, compliance requirements, and performance benchmarks.
Rate-sensitive offers expire before your agency delivers.
Explore Cards →UDAAP, FTC Section 5, TILA, and others on every asset — funded loans, not just clicks.
Explore Mortgage →Suitability language that converts without triggering compliance.
Explore Insurance →What's Under the Hood
Purpose-built AI for regulated industries. Not a generic LLM with a compliance checkbox.
100,000+ message elements. A proprietary taxonomy of proven language components categorized by emotional drivers, CTA types, and performance attributes.
1M+ A/B tests mapped into a network of causal relationships between message elements, audience segments, and outcomes. Not correlation — causation.
Specialized agents for performance, compliance, and brand — each with domain-specific constraints, regulatory rules, and brand guidelines. Generated content is both creative and compliant.
Plugs In. Takes Over. Gets Smarter.
Works with your existing stack. Replaces what slows you down. Learns from every campaign.
Not software. A dedicated team.
Every engagement is backed by people who know your brand, your compliance landscape, and your platform. You commit the assets — we commit the team.
See What Persado
Does for Other Brands
Ally FinancialMotivation AI doubled CTRs and drove +57% new accounts.
"Cross-sell is a foundational strategy for this company. If you were to look at the six key initiatives of our CEO for the year, one of them is to expand the number of multiline customers that we have."
- Cross-sell mortgage and investment products via email and web
- AI subject line with Excitement framing drove breakthrough results
- Motivation AI doubled CTRs above all control messages
Vodafone Italy+42% conversion lift across 2,000+ campaigns.
"Engaging with customers in the digital age is very much about finding the right message for every campaign and every customer segment. Persado has helped us land the precise message."
- Upsell and cross-sell via push and SMS campaigns
- Lock-in campaigns to reduce churn across subscriber base
- Win-back campaigns for former customers at scale
Ally FinancialMotivation AI doubled CTRs and drove +57% new accounts.
"Cross-sell is a foundational strategy for this company. If you were to look at the six key initiatives of our CEO for the year, one of them is to expand the number of multiline customers that we have."
- Cross-sell mortgage and investment products via email and web
- AI subject line with Excitement framing drove breakthrough results
- Motivation AI doubled CTRs above all control messages
Vodafone Italy+42% conversion lift across 2,000+ campaigns.
"Engaging with customers in the digital age is very much about finding the right message for every campaign and every customer segment. Persado has helped us land the precise message."
- Upsell and cross-sell via push and SMS campaigns
- Lock-in campaigns to reduce churn across subscriber base
- Win-back campaigns for former customers at scale
Ally FinancialMotivation AI doubled CTRs and drove +57% new accounts.
"Cross-sell is a foundational strategy for this company. If you were to look at the six key initiatives of our CEO for the year, one of them is to expand the number of multiline customers that we have."
- Cross-sell mortgage and investment products via email and web
- AI subject line with Excitement framing drove breakthrough results
- Motivation AI doubled CTRs above all control messages
Vodafone Italy+42% conversion lift across 2,000+ campaigns.
"Engaging with customers in the digital age is very much about finding the right message for every campaign and every customer segment. Persado has helped us land the precise message."
- Upsell and cross-sell via push and SMS campaigns
- Lock-in campaigns to reduce churn across subscriber base
- Win-back campaigns for former customers at scale
Frequently Asked Questions
Content Supply Chain?
