Motivation AI is our product. Added value is our business.

Persado provides the only Motivation AI platform that enables personalized communications at scale, inspiring each individual to engage and act.

Many of the world’s largest brands, including Ally Bank, Dropbox, JPMorgan Chase, Marks & Spencer, and Verizon, rely on Persado to generate hyper-personalized communications.

With the Persado Motivation AI Platform, the top 30 Persado customers have achieved over $1.5 billion in incremental revenue.

Bringing mathematical precision to messaging.

We merge human creativity with AI.

Persado was founded on 12/12/12—as math nerds, we think that fact is pretty cool. Just as we geek out about data, we have a deep appreciation for the beauty and power of language.

Our company is made up of math Olympians, pioneers in natural language processing, and some of the world’s foremost experts in data science. And that is only part of who we are. Our team includes leading linguistic specialists, marketing experts, talented translators, an experienced leadership team, and more—all working together to help companies globally unlock the power of language for business growth.

Persado is built for growth.

People are at the heart of Persado. Our growth and success depend on the company’s diverse and unparalleled professional talent.

We are a remote team of engineers, artists and word nerds across the globe who are passionate, empowered, and central to Persado’s success. 

Diversity, equity, and belonging are celebrated at Persado. We create space throughout our culture for Persadoans to share their stories, and we provide community and education through our employee-led Employee Resource Groups.

We’d love to have you join us!

Persado has offices in New York and Athens, with a growing team of Persadoans distributed around the world.

Let’s start a conversation.

Explore the impact of Motivation AI. Reach out to our solution experts.

Contact Us

New York
11 East 26th St., New York, NY 10010
+1 (646) 678-3400

Athens
Marinou Antypa 41-45 Neo Irakleio, 141 21
+30 210 270 8800

Awards and Accolades.

We are proud of our award-winning AI innovations, customers, and team.

Business Intelligence Group awarded Persado Persado Essential Motivation a Best Generative AI solution in the 2024 AI Excellence Awards.

Acquisition International awarded Persado the 2024 Global Excellence Award for Best AI & Machine Learning Technology Firm.

BuiltIn again ranked Persado among the 100 best midsize companies to work in 2024.

M&S won Best E-Commerce Web Element for using Dynamic Motivation to increase customer engagement and online cart conversions.

CB Insights named Persado the industry leader in the Generative AI Text Content Generation market. Persado achieved a Scorecard of 9.8/10, nearly a point higher than the closest industry peer.

SoFi

2023 Tearsheet’s Acquire Awards: Persado customer SoFi wins best content series using Motivation AI. The SoFi marketing team is enhancing customer engagement with personalized, AI-driven content amid credit tightening and high inflation.

Retail Innovator

Retail Innovator Awards: Persado customer Marks & Spencer recognized for personalization at scale that drove greater customer engagement, increased customer loyalty and grew incremental orders.

Persado Honored as Gold Stevie® Award Winner in 2023 American Business Awards®

Persado honored as Gold Stevie Award Winner in 2023 American Business Awards. Persado is recognized for its revenue-driving, personalized content marketing technology solution.

2023 best places to work award

BuiltIn ranked Persado among the 100 best midsize companies to work in 2023

Business Intelligence Group named Persado’s AI content generation platform a winner of its AI Excellence Award for groundbreaking artificial creativity and natural language processing capabilities.

Built In ranked Persado among the top 2022 Best Places to Work in New York, Chicago, and San Francisco.

Fast Company recognized Persado with an honorable mention in the Best World-Changing Idea category.

Fast Company named Persado #2 on its list of the 10 Most Innovative AI Companies of 2020.

Leadership

Alex Vratskides

Alex Vratskides

Chief Executive Officer and Co-Founder

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Assaf Baciu

Assaf Baciu

President and Co-Founder

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Panagiotis Angelopoulos

Panagiotis Angelopoulos

Chief Technology Officer

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Will Dean

Will Dean

Chief Financial Officer

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Ruben Tamminga

Ruben Tamminga

Chief Revenue Officer

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Yuval Efrati

Yuval Efrati

Chief Customer Officer

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Rick Kozody

Rick Kozody

General Counsel

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Konstantinos Voloudakis

Konstantinos Voloudakis

Vice President, Product

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Board of Directors

Jeff Williams

Jeff Williams

Operating Partner, Bain Capital Ventures

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Laura Sachar

Laura Sachar

Managing Partner, StarVest Partners

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Marni Walden

Marni Walden

Former CMO, Verizon Wireless

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Scott Friend

Scott Friend

Partner, Bain Capital Ventures

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Wes Nichols

Wes Nichols

Partner, March Capital

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Stephen Kerns

Stephen Kerns

Managing Director in Growth Equity, Goldman Sachs

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