[ About ]

About Persado

Persado understands that the future of customer engagement hinges on better creative and fully compliant, smarter algorithms — so marketers can drive growth at the speed of AI. Persado AI fuses Martech and Regtech in a single platform using AI agents that optimize marketing performance and compliance in real-time.

Since 2012, brands in the U.S. and EMEA, including 8 of the 10 top U.S. banks, credit unions, card issuers, retailers, and travel companies, have trusted Persado to engage customers with high-performing content. Persado customers realize increased customer engagement and sizable business impact.

Well-suited for regulated industries, Persado balances performance, compliance, and effort using automated, AI-powered content optimization that fuels growth. The platform is trained on real interaction and transaction data from 1.2 billion consumers, which measures and refines language, emotional response, and customer action. Imagine automation that requires far less effort to achieve 20% more conversions — while driving 80% greater efficiency, more revenue, better compliance, and faster time to market. That is the Persado difference.

Learn More
2012
Year Founded
8/10
Top U.S. Banks Trust Persado
150M+
Messages Generated Per Year
1.2B
Consumers in Training Data
20%+
Average Conversion Lift
[ Leadership ]

Meet Our Team

Alex Vratskides
Alex Vratskides
Chief Executive Officer and Co-Founder
LinkedIn
Assaf Baciu
Assaf Baciu
President and Co-Founder
LinkedIn
Emmanuel Richard
Emmanuel Richard
Chief Revenue Officer
LinkedIn
Vasilios Karakoidas
Vasilios Karakoidas
Chief Technology Officer
LinkedIn
Rick Kozody
Rick Kozody
General Counsel
LinkedIn
Panagiotis Angelopoulos
Panagiotis Angelopoulos
Chief AI Officer
LinkedIn
Ricardo Ludtke
Ricardo Ludtke
Vice President, Operations
LinkedIn
Tina Papadaki
Tina Papadaki
Global Vice President, People
LinkedIn
Alex Ballas
Alex Ballas
Vice President, Product
LinkedIn
Taylor Mahoney
Taylor Mahoney
Global Vice President, Solutions Consulting
LinkedIn
Lisa Spira
Lisa Spira
Vice President, Content Intelligence
LinkedIn
Efi Basoukou
Efi Basoukou
Chief of Staff
LinkedIn
[ Governance ]

Board of Directors

Laura Sachar
Laura Sachar
Managing Partner, StarVest Partners
Marni Walden
Marni Walden
Former CMO, Verizon Wireless
Scott Friend
Scott Friend
Partner, Bain Capital Ventures
Stephen Kerns
Stephen Kerns
Managing Director in Growth Equity, Goldman Sachs
Stephen A. Mugford
Stephen A. Mugford
CEO and Founder of Visceral AI
Somesh Khanna
Somesh Khanna
Executive Board Chair | Fintech, Securities, Banking, Insurance
[ Recognition ]

Awards and Accolades

We are proud of our award-winning AI innovations, customers, and team.

[ Our Offices ]

Global Presence

New York
Headquarters
11 East 26th St.
New York, NY 10010
+1 (646) 678-3400
Athens
EMEA
Marinou Antypa 41–45
Neo Irakleio, 141 21
+30 210 270 8800
[ Get Started ]
Ready to See the Persado Difference?
Join 8 of the top 10 U.S. banks and leading retailers who trust Persado to drive growth at the speed of AI.