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AI Powered Language is Fueling Customer Engagement According to Persado and Coresight Research

NEW YORK – January 31, 2022 – Persado, the AI content generation and decisioning platform that delivers outsized value at scale to Fortune 500 companies, and Coresight Research today announced the results of their survey: AI-Powered Language: A New Era of Enhanced Customer Engagement.

The survey underscores  the growing importance that senior-level executives are placing on AI-enabled marketing technologies to generate engaging creative content, personalize customer experiences, and improve the ways businesses leverage first-party data to gain meaningful insights without sacrificing customer privacy. Key findings from the survey include: 

“The survey results clearly point to the coming renaissance for the Marketing community, with AI as the catalyst,” said Amy Heidersbach, Chief Marketing Officer at Persado. “Brands now have the ability to understand and predict their customers’ language preferences real-time, and then deliver AI-generated messages that are more authentic and engaging. Communications and content as we know it are about to change forever, with language personalization at scale becoming the new normal for marketers.” 

“As retailers and brands move away from the use of third-party cookies, AI-powered language will play a critical role across digital marketing activities over the coming years,” says Deborah Weinswig, CEO at Coresight Research. “ Our report highlights how using first-party data to drive personalized language and content will be essential for marketers’ future success.”  

Read the full report here

Survey Methodology 

The study is based on the analysis of data from an online survey of 165 executives conducted by Coresight Research in November 2021. We selected respondents based on the following criteria:

About Persado:

Persado is the AI content generation and decisioning platform that unlocks billions in incremental revenue for data-driven enterprises. Leading brands including J.P. Morgan Chase, Humana, American Express, and Verizon rely on Persado to realize the untapped potential in every message.  Words matter. And when they are mapped to human emotion, generated by the Persado AI, and powered by machine learning, organizations reach a tipping point in their ability to understand the customer and personalize language experiences across touchpoints and channels—creating a continuous ability to learn, gain further customer insights, and drive ever higher performance. Visit Persado.com to learn more. 

Persado Press Contact:
Inkhouse PR
[email protected] 

About Coresight Research:

Coresight Research is a research and advisory firm specializing in retail and technology. Established in 2018 by leading global retail analyst Deborah Weinswig, the firm is headquartered in New York, with offices in London, Lagos, Hong Kong, Shanghai and Mangalore (India). The firm provides data-driven analysis and strategic advisory to clients including retailers, brands, enterprise technology companies, accelerators and more. In addition to being renowned for its breadth and depth of research, Coresight Research is known for its expertise in the China market, helping clients with market entry and cross-border e-commerce strategies. Coresight Research is also known for its Innovator Intelligence platform, consisting of a vast network of technology entrepreneurs that it actively cultivates through events, mentorship, and regularly updated report coverage. For more information, visit www.coresight.com.

Coresight Press Contact:
Meir Kahtan
RCN
[email protected]