[ Platform Architecture ]

Where Persado Fits in
Your Stack

A purpose-built AI platform — from domain-specific language models to multi-agent compliance, predictive optimization, and native integrations. Layer by layer.

Talk to Our Engineering Team

Purpose-built, not bolted on

Domain-specific language models trained on 120K+ real campaigns — not generic internet text. Every prediction is grounded in outcomes your team can audit.

Compliance you don't have to chase

Multi-agent validation against 20+ regulatory frameworks runs automatically on every variant — so legal reviews shrink from weeks to minutes.

Slots into your stack in days

Native connectors for Adobe, Salesforce, Braze, and Optimizely mean no rip-and-replace. Client-side or server-side — your architecture, your call.

[ Platform at a Glance ]

The Full AI Stack, Purpose-Built for Regulated Marketing

Four layers working together — from content generation to channel delivery — with a continuous feedback loop that makes every campaign smarter than the last.

Knowledge Graph Decomposition

"You're pre-approved — claim your exclusive rate before Friday."

Urgency : Loss AversionCTA : Time-boundProduct : Rate LockCompliance ✓

Domain-specific fine-tuned model · not a generic LLM

You're pre-approved — claim your exclusive rate before Friday.

Your personalized rate is waiting. See what you qualify for today.

Lock in your rate now — this offer expires end of week.

Performance

Urgency ↑ Loss aversion

Personalization ↑ Exclusive

Compliance

Fair lending

Disclosures

Rate claims

Brand

Voice & tone

Predictive

0% correlation

ML Testing

Auto A/B

Dynamic

Real-time

Winner predictedVariant A +0% vs baseline

Web

Adobe Target · Optimizely

SFMC · Adobe Campaign

Push

Braze · Responsys

Deployed

Feedback loop active

SOC 2 · ISO 27001 · AWS

[ Under the Hood ]

Every Layer Earns Its Place

Click any layer to see what it does, why it exists, and how it connects to the layers above and below.

[ Persado ] Platform

Channels & Execution

[ Workflow & delivery support ]

Web Email Push

Full stack

Lite API and script-based integrations into your existing martech stack. Your CMS, ESP, and CDP stay exactly where they are.

Web — Adobe Target, Optimizely, Others

Client-side JavaScript snippet or server-side API integration. Persado serves optimized content directly into your existing experimentation platform with no migration required.

Email — SFMC, Adobe Campaign, Others

Productized integrations that push production-ready variants directly into your email platform. Content is coded, QA'd, and deployment-ready.

Push & Mobile — Braze, Responsys, Others

Push notification and in-app message optimization through the same closed-loop system. Same intelligence, same compliance validation, different channel.

AI Optimization

[ Predict, test, serve winners ]

Predictive ML Experiments Dynamic

+0%

From exploration to prediction: the system learns which content performs, then serves winners automatically.

Predictive Optimization

Score variants before launch. Prediction models trained on 1M+ real A/B test outcomes deliver 96% correlation with actual campaign performance — so you can ship high-confidence content without waiting for test results.

Machine Learning Experiments

Automated A/B and multivariate testing with intelligent traffic allocation. The system moves from exploration to exploitation as confidence builds, reducing the number of impressions wasted on losing variants.

Dynamic Optimization

Real-time decisioning that serves the best-performing variant to each audience segment. Content adapts continuously based on incoming performance signals — no manual intervention required.

AI Agentic Layer

[ Score, validate, enforce ]

Performance Brand Compliance

Three specialized agents that score, validate, and enforce — trained on 10 years of compliance officer comments and real campaign outcomes.

Performance Agent

Ranks and scores every generated variant against predicted conversion lift. Uses causal language intelligence — not correlation — to estimate which message elements will drive outcomes for specific audiences and channels.

Brand Agent

Enforces brand voice, tone guidelines, and terminology rules at generation time. Ensures every variant feels on-brand without manual style-guide checking.

Compliance Agent

Trained on 10+ years of compliance officer review comments across 20+ regulatory frameworks. Catches prohibited claims, required disclosures, and fair-lending violations before content leaves the system — not after legal review.

AI Content Generation

[ Purpose-built language model ]

Fine-Tuned Model Knowledge Graph

Purpose-built language model trained on billions of tokens curated for regulated marketing communications.

Domain-Specific Fine-Tuned Model

Not a generic LLM with a prompt wrapper. A model trained specifically on regulated marketing language — understanding the difference between compliant urgency and prohibited pressure, between effective personalization and fair-lending violations.

Marketing Knowledge Graph

Every message element is decomposed and tagged: emotional driver, narrative type, CTA format, compliance attributes, and performance history. This isn't keyword tagging — it's a structured ontology representing channels, customer lifecycle stages, and motivational language classifiers built over 10+ years.

Example: Message Decomposition

"Don't miss your chance to lock in today's rate"

Urgency · Loss AversionCTA · Time-boundProduct · Mortgage RateCompliance · Rate-dependent claim

[ Data Governance ]

Your Data Stays Yours.
We Just Read the Signals.

Persado uses the minimum required data to optimize language and decisioning. You retain full ownership and observability.

What Persado Receives

Campaign / experience IDs

Placement / template identifiers

User or session IDs

Audience segment, device, geography

Performance signals (opens, clicks, conversions)

[P]

What Persado Returns

Generated language / content variants

Allocation decisions per request

Variant & experiment IDs for tracking

Performance metrics & uplift vs. control

Language pattern insights by audience

Customers retain their own analytics and delivery systems as systems of record. Persado uses the minimum required data to optimize language and decisioning. All optimization activity is observable via IDs and events in the customer's analytics environment.

[ Security ]

Enterprise-Grade from Day One

AWS Multi-Region

Hosted on Amazon Web Services. APIs deployed across US and EU regions. Latency-based routing serves requests from the nearest region.

High Availability

Multi-AZ deployments within each region. Fault-tolerant components. Horizontal auto-scaling for traffic spikes.

Disaster Recovery

Cross-region data replication. Regional failover capabilities. Encrypted backups.

Encryption

TLS for all data in transit. Encryption at rest within AWS using technical and organizational controls.

ISO 27001 Aligned

ISMS aligned to ISO 27001:2013. Production hosted on AWS with ISO 27001, PCI DSS Level 1, and SOC 1 coverage.

Access Control

Documented provisioning and approval processes. Least-privilege access. MFA on critical systems. Prompt revocation on role change.

24/7 Monitoring

Centralized logging. Third-party SOC monitoring around the clock. Layered network defenses (firewalls, IDS, WAF).

Patching & Testing

Critical patches within 48 hours. All patches within 30 days. Annual third-party penetration testing. Recurring vulnerability assessments.

Audit & Observability

Full analytics and reporting on served variants. Variant IDs and events can be pushed into your analytics stack for auditing and compliance dashboards.

[ Comparison ]

No Horizontal AI Gets You
to Velocity with Certainty

Dimension

Generic AI Tools

Training data

✕Internet text. No performance labels.

✓120K+ campaigns with real performance outcomes. Knowledge graph compounds specifically for each client.

Learning

✕One-shot generation. Starts from zero every time.

✓Closed-loop. Every result compounds into the next.

Compliance

✕Your problem. Manual review, DIY guardrails.

✓Built-in. 20+ frameworks, full audit trail, precision grounding. 10 years of compliance officer comments. Legal engineers building grounding sets.

Infrastructure

✕DIY. Model tuning, A/B testing, measurement — heavy lift.

✓Brief in → production assets out. Turnkey.

Integration

✕API-only. No experimentation or feedback loops.

✓Native connectors for Adobe, SFMC, Optimizely, Braze.

Output

✕Fluent drafts. No validation, no production readiness.

✓Deployment-ready assets with compliance and performance prediction.

Fluent writing is table stakes. Behavioral intelligence is the moat.

[ Ready to See the Architecture? ]

Schedule a Technical Review

See how Persado's platform layers — content generation, compliance agents, predictive scoring, and channel delivery — integrate into your existing stack.