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[ Resource Library ]

Case Studies & Reports

14 resources on AI-powered marketing, motivation science, and proven enterprise results.

Showing 1–6 of 14
Research Report

The State of AI in Financial Services Marketing: Expectations, Uses, and Impact

“Motivation AI Company Persado Reveals 45% of Consumers Would Switch Banks For More Personalized Experiences”

  • 45% of consumers would switch banks for better personalization
  • AI adoption in financial services marketing is accelerating rapidly
  • Motivation AI drives measurable lift across acquisition and retention
45%
Would Switch Banks
+57%
New Accounts (Ally)
2×
CTR Lift
The State of AI in Financial Services Marketing: Expectations, Uses, and Impact
Research Report

2023 Persado Consumer Travel Study – Exploring the State of Consumer Travel Motivations and Spending Considerations

“Discover the 2023 Persado Consumer Travel Study, exploring travel motivations and spending habits from a survey of 600 U.S. adults. Learn about planning preferences, spending behaviors, and the surprising lack of influence from social media on travel decisions. Find out how Persado’s Motivation AI helps travel brands boost conversions with personalized, AI-generated messages.”

  • 600 U.S. adults surveyed on travel motivations and spending habits
  • Social media has surprisingly low influence on final travel decisions
  • Price and peer reviews are the top factors driving booking choices
600
Respondents
#1
Price as Key Factor
2023
Study Year
2023 Persado Consumer Travel Study – Exploring the State of Consumer Travel Motivations and Spending Considerations
Research Report

What 20.9 Billion AI-generated Messages Tell Us About Customer Motivation – The 2023 Customer Motivation Report

“Explore the 2023 Customer Motivation Report, revealing insights from over 20.9 billion AI-generated messages. Learn how Persado’s Motivation AI platform identifies the key narratives that drive consumer engagement across retail, financial services, and travel. Discover top-performing messaging strategies and trends to boost campaign performance and customer motivation in 2023.”

  • 20.9 billion messages analyzed across retail, finserv, and travel
  • Exclusivity and achievement are the top motivators for consumer action
  • Emotional language consistently outperforms rational messaging in A/B tests
20.9B
Messages Analyzed
3
Industries Covered
2023
Report Year
What 20.9 Billion AI-generated Messages Tell Us About Customer Motivation – The 2023 Customer Motivation Report
Research Report

The CMO’s Guide to Achieving Impact With Generative AI

“Explore ‘The CMO’s Guide to Achieving Impact with Generative AI,’ a comprehensive resource for marketing leaders. Learn how to leverage AI-driven solutions for campaign creation, personalization, and brand strategy. Discover key use cases, efficiency gains, and strategies to optimize marketing performance with Generative AI, helping drive growth, higher ROI, and customer engagement.”

  • Framework for AI-powered content creation at enterprise scale
  • ROI measurement strategies for generative AI marketing programs
  • Brand safety and compliance guardrails built into AI content generation
July
Published 2023
44%
Avg Revenue Lift
Enterprise
Scale Focus
The CMO’s Guide to Achieving Impact With Generative AI
Research Report

2023 Digital Marketer Survey Better Together: Generative AI + Human Creativity

“Explore the 2023 ‘Better Together’ report, a digital marketer survey revealing how combining human creativity with AI-generated language boosts marketing performance. Learn how Persado’s Motivation AI platform delivers hyper-personalized, high-performing messages, driving higher engagement and incremental revenue for brands. Discover key insights on how AI and human collaboration optimize digital marketing campaigns.”

  • Human + AI collaboration outperforms either approach on its own
  • Marketers report higher confidence and speed with AI-assisted copywriting
  • AI-generated language drives consistent lift across channels and segments
+68%
Engagement Uplift
2023
Survey Year
Multi-channel
Coverage
2023 Digital Marketer Survey Better Together: Generative AI + Human Creativity
Research Report

Generative AI for the Enterprise: The 5 Capabilities Businesses Need for Optimum Impact

“Discover Persado’s 2023 report, ‘Generative AI for the Enterprise: The 5 Capabilities Businesses Need for Optimum Impact.’ This guide explores how Motivation AI elevates generative AI for marketing, focusing on scaling personalized communications that drive engagement and conversion. Learn how top brands use these five key capabilities to boost marketing performance and achieve measurable business…

  • Five AI capabilities that separate high-performing brands from the rest
  • JPMorgan Chase uses Motivation AI to generate highest-performing copy
  • Language testing at scale replaces guesswork and speeds time-to-market
44%
Revenue Lift
5
Core Capabilities
Enterprise
Focus
Generative AI for the Enterprise: The 5 Capabilities Businesses Need for Optimum Impact
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