What would business travel look like if every tourist and family of five knew precisely how to speed through the security checkpoint and didn’t fumble with their iPads, strollers and forgotten water bottle? When it comes to guiding actions and changing behavior, words matter, especially for airport and train security. Words can shave precious minutes…
We know words matter in marketing, but can we say with mathematical certainty that we’re using the right words and phrases? CMOs and marketing leaders have been asking for these insights, especially as brands become more data-driven. The answer up to this point has been no: we don’t know if we are using the right…
Silos don’t carry the greatest connotation in the workplace. The term is often associated with a breakdown in communication and a lack of collaboration. But in a large company that includes a global marketing department, silos can be difficult to smash. Today’s marketing teams are often separated by channel, brand awareness or direct response, geography…
As technology advances and businesses become more customer and data-centric, it is becoming increasingly important for brands to use machine learning to develop marketing creative, improve customer relationships and drive personalization. On Wednesday, May 8, Persado Co-Founder and SVP of Product and Engineering Assaf Baciu joined PWC Marketing Transformation Lead William Wapshott and Virgin Brand…
Digital marketing was supposed to continue to perform, but fewer than one-third of CMOs surveyed for Nielsen’s 2018 CMO Report feel confident that creative is doing its job. The truth is, we’ve used data science and AI to optimize everything in marketing except marketing copy and creative. But that can finally change. Marketing AI and…
After a few months to a year of using AI to optimize your marketing programs, perhaps applying it across channels and using it to inform decisions on marketing content including digital, TV and radio ads, as best practice suggests, it can be tempting to feel you can take it from there. You have the data…
Using AI in marketing isn’t news. It’s been used on everything from automation to copy for years. Though the technology is still in its infancy for some brands, others from Fortune 500 to emerging, forward-thinking businesses are re-assessing how they are using it as they continue to fine-tune their marketing machine. They are discovering it…
At Persado, “Words Matter” isn’t just a tagline. We have seen how changing only one sentence, or even one word can drastically impact an audience’s response to a marketing message. It makes sense. As marketers, we’re talking to people, and they want to be spoken to in a certain way. The same is true in…
It’s passe to say marketing has changed in recent years — change has been the one constant in this industry. But we have certainly entered a new era: one where numbers and accountability are more important than ever, and Artificial Intelligence is necessary for long-term success. In the process, a better marketing and sales strategy…
The leading hostel-focused booking platform, Hostelworld brings vibrant, passionate travelers together with exciting destinations and other like-minded explorers through hostel accommodations. Hostelworld’s audience is primarily 18-35-year-olds, making digital communications essential. The brand’s customers expect personalized messages, but it can be difficult to find the precise wording and content given that Hostelworld books in more than…