Expert perspectives on AI, language, and customer engagement from Persado.
Every marketing organization is making a build-or-buy call on a dozen AI capabilities at once, and most are making it backwards — building the commodity, then trying to rebuild the accumulated outcomes it took a specialist a decade to earn.
The marketing intelligence layer for regulated marketing is now one call away — inside the assistant your team already uses — over the Model Context Protocol.
Refresh approved email and subject lines for performance without a compliance reset. Enterprise generative AI, validated at generation.
Performance content is engineered to move a measurable outcome — and predicted before it ships. Why generic AI can’t produce it, and what can.
One-to-one campaigns tailor every lifecycle message by segment in real time — with compliance validated on every variant. How regulated brands do it.
Agentic AI vs generative AI for marketers: generative AI drafts; agentic AI generates, scores, validates compliance, and acts within guardrails.
Palantir's Alex Karp says something has gone completely wrong with enterprise AI. He's right — the model was never the moat. The durable advantage is an engineered, domain-trained layer of judgment that remembers, with people in the loop where it counts.
Generative AI vs LLM explained: a raw LLM writes a draft, but regulated marketing needs a system trained on real outcomes and compliant at generation.
The content supply chain bottleneck for regulated brands isn't drafting — it's review and proven performance. How to fix it.
GEO vs SEO explained: how generative engine optimization differs from SEO, and how regulated brands win AI answers without compliance risk.
Generic AI is genuinely good — but good is now the baseline. Why “good enough” AI won’t win at the top of the field.
Auditing your marketing book used to mean choosing between thoroughness and speed. Persado MarketScan scores 100% of your in-market campaigns — performance and compliance together — in days, and hands back a refresh queue ranked by what moves the most money.
