Podcast

Presenting Motivation AI Matters: The Podcast for Generative AI and Digital Marketing

Persado’s unique enterprise-grade Generative AI has inspired the Motivation AI Matters Podcast hosted by Alex Olesen, VP, Vertical Strategy & Product Marketing at Persado. In each episode, Alex sits down with inspiring thought leaders across various industries to share the latest in martech, Generative AI, digital marketing, changing consumer behavior, key insights, and more. Listen in to find out more about how Generative AI and enterprise marketing leaders work together to deliver optimal results, the latest digital marketing strategies, the most impactful consumer trends, and more in these exclusive interviews.

Motivation Matters AI podcast

10 Jul, 2023

Episode 4: The State of the Generative AI Market: Parallels to Speech Recognition and Enterprise Software

Explore the transformative power of Generative AI in business with Vipul Vyas, Senior VP at Persado, as he discusses its role in enhancing marketing performance and unlocking untapped creative potential.

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22 Jun, 2023

Episode 3: Generative AI over the Years: Security, Job Creation, and Fighting Writer’s Block

Join Sarah Luger, PhD, as she explores the intriguing synergy of humans and AI in transforming marketing, writing, and creativity-driven tasks. Discover how businesses use AI to learn customer preferences and create bespoke, immersive experiences on a scale previously unimagined.

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18 May, 2023

Episode 2: Generative AI and Persado’s Role in the Ecosystem

In this episode, Alex Olesen interviews Paul Ritzer, CEO of the Marketing AI Institute, touching on his early roots in marketing, evolution into AI, and the establishment of his institute. Ritzer delves into the increased interest in AI, spurred on by the launch of ChatGPT, and how most businesses are attempting to tackle the language model aspect of it.

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03 May, 2023

Episode 1: Why Motivation AI Matters

In the Motivation AI Matters podcast's first episode, Lisa Spira of Persado discusses Motivation AI, which utilises vast data to improve marketing outcomes. The AI system helps brands mitigate intuition-based decision errors, creating efficient digital marketing strategies that resonate with customers.

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Meet the host

Alex Olesen is the Vice President of Vertical Strategy and Product Marketing at Persado. His teams focus on proving the incremental value of implementing Generative AI to accelerate revenue growth and retain customers. Alex regularly speaks to leadership teams at Fortune 500 brands about behavioral economics and experimental design as ways to capture changing consumer sentiment.

Outside of work, you can find Alex on the golf course, cooking, and playing fetch with his Golden Retriever, Mulligan. Alex is passionate about giving back his time through mentoring alongside Big Brothers Big Sisters, and hosting golf clinics for special needs children with The First Tee.

About Persado

Persado provides the only Generative AI Platform that motivates every individual to engage and act. Many of the world’s largest brands, including Kate Spade, Ally Bank, JPMorgan Chase, Marks & Spencer, and Verizon, rely on Persado Motivation AI to drive incremental revenue through personalized AI-generated digital marketing messaging. Persado’s Generative AI for the enterprise is trained on more than 100 billion digital business language impressions across industries, enabling marketers to motivate customers and drive significant business value.

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