Presenting Motivation AI Matters: The Podcast for Generative AI and Digital Marketing
Persado’s unique enterprise-grade Generative AI has inspired the Motivation AI Matters Podcast hosted by Alex Olesen, VP, Vertical Strategy & Product Marketing at Persado. In each episode, Alex sits down with inspiring thought leaders across various industries to share the latest in martech, Generative AI, digital marketing, changing consumer behavior, key insights, and more. Listen in to find out more about how Generative AI and enterprise marketing leaders work together to deliver optimal results, the latest digital marketing strategies, the most impactful consumer trends, and more in these exclusive interviews.
-
Episode 7: Navigating the Intersection of Language, AI, and Art with Larry Ebert
In this episode of “Motivation AI Matters,” host Lisa Spira, VP of Content Intelligence at Persado, delves into the intricate dynamics of language, artificial intelligence (AI), and art with guest Larry Ebert, a seasoned educator and management consultant. Ebert’s expertise spans communication, innovation, and change management, offering a unique perspective on how language influences business…
-
Episode 6: The Impact of Consumer Psychology and Emotions on Marketing Performance
In the Motivation AI Matters podcast, Lisa Spira and Linda Itskowitz, VP of Marketing at Quicken, discuss the shift from intuition to data-driven marketing. They emphasize the role of language and emotional connection in engaging diverse audiences, highlighting the growing complexity of modern marketing strategies.
-
Episode 5: How to Stay Curious When Implementing GenAI for Enterprise Clients
New Motivation AI Matters podcast host Lisa Spira, VP of Content Intelligence at Persado, sat down with Taylor Holmes, VP of Solutions Consulting at Persado. You might remember Lisa from our first episode. As the head of content intelligence, Lisa is focused on language, what makes language “good,” and how we use it to achieve…
-
Episode 4: The State of the Generative AI Market: Parallels to Speech Recognition and Enterprise Software
Explore the transformative power of Generative AI in business with Vipul Vyas, Senior VP at Persado, as he discusses its role in enhancing marketing performance and unlocking untapped creative potential.
-
Episode 3: Generative AI over the Years: Security, Job Creation, and Fighting Writer’s Block
Join Sarah Luger, PhD, as she explores the intriguing synergy of humans and AI in transforming marketing, writing, and creativity-driven tasks. Discover how businesses use AI to learn customer preferences and create bespoke, immersive experiences on a scale previously unimagined.
-
Episode 2: Generative AI and Persado’s Role in the Ecosystem
In this episode, Alex Olesen interviews Paul Ritzer, CEO of the Marketing AI Institute, touching on his early roots in marketing, evolution into AI, and the establishment of his institute. Ritzer delves into the increased interest in AI, spurred on by the launch of ChatGPT, and how most businesses are attempting to tackle the language…
-
Episode 1: Why Motivation AI Matters
In the Motivation AI Matters podcast’s first episode, Lisa Spira of Persado discusses Motivation AI, which utilises vast data to improve marketing outcomes. The AI system helps brands mitigate intuition-based decision errors, creating efficient digital marketing strategies that resonate with customers.
About Persado
Persado provides the only Generative AI Platform that motivates every individual to engage and act. Many of the world’s largest brands, including Kate Spade, Ally Bank, JPMorgan Chase, Marks & Spencer, and Verizon, rely on Persado Motivation AI to drive incremental revenue through personalized AI-generated digital marketing messaging. Persado’s Generative AI for the enterprise is trained on more than 100 billion digital business language impressions across industries, enabling marketers to motivate customers and drive significant business value.
Subscribe to our newsletter for the latest news & information.