As organizations become more obsessed with delivering personalization at scale, Persado is helping data-driven executives – including CMOs, CROs, CXOs, CFOs, P&L owners – gain a competitive edge and unlock new sources of value by ensuring the right words are used at every customer interaction. The Persado platform combines natural language generation, machine learning, and experimental design – powered by the world’s largest language knowledgebase of millions of tagged and scored words and phrases – to transform words into growth levers for the business.

With more than 100 million messages delivered to date, Persado customers have realized 41% average lift in conversion across customer engagement channels, millions of incremental revenues, and more authentic, differentiated brand moments.

Words matter. Especially during a pandemic. In February 2021, the Persado Content Intelligence and Data Science teams developed the Mindful Narratives program by training our AI to understand the context of the evolving COVID-19 pandemic, its impact on language, and how brands needed to evolve their messaging. As a result, we were awarded an Honorable Mention in the Best World Changing Idea North America category in the Fast Company’s 2021 World Changing Ideas Awards.