A global team dedicated to
delivering results.
Persado delivers hundreds of millions of dollars in incremental value to some of the biggest companies in banking, insurance, retail, telecommunications, and more.
A global team dedicated to
delivering results.
Persado delivers hundreds of millions of dollars in incremental value to some of the biggest companies in banking, insurance, retail, telecommunications, and more.
Persado is built for growth.
People are at the heart of Persado. Our growth and success depend on the company’s diverse and unparalleled professional talent.
As organizations become more obsessed with delivering personalization at scale, Persado is helping data-driven executives – including CMOs, CROs, CXOs, CFOs, P&L owners – gain a competitive edge and unlock new sources of value by ensuring the right words are used at every customer interaction. The Persado platform combines natural language generation, machine learning, and experimental design – powered by the world’s largest language knowledgebase of millions of tagged and scored words and phrases – to transform words into growth levers for the business.
With more than 100 million messages delivered to date, Persado customers have realized 41% average lift in conversion across customer engagement channels, millions of incremental revenues, and more authentic, differentiated brand moments.
The science of words is our DNA.
Persado is reinventing how businesses communicate and engage with their customers by applying mathematical certainty to words.
Persado was founded on 12/12/12, and as math nerds, we think that fact is pretty cool. Just as we geek out about data, we have a deep appreciation for the beauty and power of language.
Our company is made up of Math Olympians, pioneers in natural language processing, and some of the world’s foremost experts in data science. And that is only part of who we are. We are also comprised of leading linguistic specialists, marketing experts, talented translators, and more, all working together to help companies globally unlock the power of language for business growth.
Persado Honored by Fast Company.
Persado is ushering in the Better Words Movement with our world changing AI platform.
Words matter. Especially during a pandemic. In February 2021, the Persado Content Intelligence and Data Science teams developed the Mindful Narratives program by training our AI to understand the context of the evolving COVID-19 pandemic, its impact on language, and how brands needed to evolve their messaging. As a result, we were awarded an Honorable Mention in the Best World Changing Idea North America category in the Fast Company’s 2021 World Changing Ideas Awards.
Leadership
Alex Vratskides
Co-Founder and Chief Executive Officer
Assaf Baciu
Co-Founder and Chief Operating Officer
Panagiotis Angelopoulos PhD
Chief Technology Officer
Will Dean
Chief Financial Officer
Allison Griggs Lee
Chief People Officer
Ruben Tamminga
Chief Revenue Officer
Rick Kozody
General Counsel
Jack Norris
Chief Marketing Officer
Jamie Gloyne
Senior Vice President, New Verticals
Vipul Vyas
Senior Vice President, Go-To-Market Strategy
Ben Ardito
Senior Vice President, Customer Success
Konstantinos Voloudakis
Vice President, Product
Josh Roach
Senior Vice President, Engineering
Board of Directors
Jeff Williams
Operating Partner, Bain Capital Ventures
Laura Sachar
Managing Partner, StarVest Partners
Mark Midle
Managing Director, Goldman Sachs
Marni Walden
Former CMO, Verizon Wireless
Scott Friend
Partner, Bain Capital Ventures
Wes Nichols
Partner, March Capital
Locations
