A global team
dedicated to
delivering results.

Persado delivers hundreds of millions of dollars in incremental value to some of the biggest companies in banking, insurance, retail, telecommunications, and more.

A global team
dedicated to
delivering results.

Persado delivers hundreds of millions of dollars in incremental value to some of the biggest companies in banking, insurance, retail, telecommunications, and more.

Persado is built for growth.

People are at the heart of Persado. Our growth and success depend on the company’s diverse and unparalleled professional talent.

 

As organizations become more obsessed with delivering personalization at scale, Persado is helping data-driven executives – including CMOs, CROs, CXOs, CFOs, P&L owners – gain a competitive edge and unlock new sources of value by ensuring the right words are used at every customer interaction. The Persado platform combines natural language generation, machine learning, and experimental design – powered by the world’s largest language knowledgebase of millions of tagged and scored words and phrases – to transform words into growth levers for the business.

 

With more than 100 million messages delivered to date, Persado customers have realized 41% average lift in conversion across customer engagement channels, millions of incremental revenues, and more authentic, differentiated brand moments.

The science of words is our DNA.

Persado is reinventing how businesses communicate and engage with their customers by applying mathematical certainty to words.

 

Persado was founded on 12/12/12, and as math nerds, we think that fact is pretty cool. Just as we geek out about data, we have a deep appreciation for the beauty and power of language.

 

Our company is made up of Math Olympians, pioneers in natural language processing, and some of the world’s foremost experts in data science. And that is only part of who we are. We are also comprised of leading linguistic specialists, marketing experts, talented translators, and more, all working together to help companies globally unlock the power of language for business growth.

 

Persado Honored by Fast Company.

Persado is ushering in the Better Words Movement with our world changing AI platform.

Words matter. Especially during a pandemic. In February 2021, the Persado Content Intelligence and Data Science teams developed the Mindful Narratives program by training our AI to understand the context of the evolving COVID-19 pandemic, its impact on language, and how brands needed to evolve their messaging. As a result, we were awarded an Honorable Mention in the Best World Changing Idea North America category in the Fast Company’s 2021 World Changing Ideas Awards.

Leadership

Alex Vratskides

Co-Founder and CEO

Assaf Baciu

Co-Founder and Chief Operating Officer

Allison Griggs Lee

Chief People Officer

Amy Heidersbach

Chief Marketing Officer

Gautam Kher

Chief Revenue Officer

Panagiotis Angelopoulos PhD

Chief Data Scientist

Will Dean

Senior Vice President, Global Finance

Rick Kozody

General Counsel

Board of Directors

Mark Midle

Managing Director, Goldman Sachs

Marni Walden

Former CMO, Verizon Wireless

Scott Friend

Partner, Bain Capital Ventures

Wes Nichols

Partner, March Capital

Jeff Williams

Operating Partner, Bain Capital Ventures

Laura Sachar

Managing Partner, StarVest Partners

Locations

Athens
Athens
Marinou Antypa 41-45 Neo Irakleio, 141 21
+30 210 270 8800
Chicago
Chicago
1046 West Kinzie, Suite 300S Chicago, IL 60642
London
London
15 Sloane Square, 5th Floor London, SW1W 8ER
+44 (0) 203 789 2890
Milan
Milan
Conca del Naviglio 18 Milano, 20123
New York
New York
11 East 26th St New York, NY 10010
+1 (646) 678-3400
Rome
Rome
Via Jacopo Sannazzaro 6-8 Rome, 00141
+39 06 88937062
San Francisco
San Francisco
100 Pine Street, Suite 700 San Francisco, CA 94111
+1 415-872-4947

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