Unmatched Governance for Responsible AI
At Persado, we understand that governance is the cornerstone of responsible AI. Our GenAI platform is designed with comprehensive governance frameworks that ensure ethical, transparent, and compliant AI usage.
8 of the top 10 banks in the US and iconic Fortune 500 brands rely on Persado to deepen customer engagement and loyalty
Safe, compliant, powerful
The only AI stack Evaluated, Audited, Adopted & Scaled by the world’s more prominent banks and credit card issuers
Our GenAI platform is built with the highest standards of governance, security, and privacy, enabling organizations to leverage the power of AI responsibly and securely. With compliance to ISO 27001 and SOC 2 Type 2 standards, and safeguards against bias, third-party data sharing, and copyright infringement, you can trust Persado to provide a platform that not only drives innovation but also upholds the principles of responsible AI use.
Built with the Highest Standards of Governance, Security, and Privacy
Advanced Encryption
Data is protected with industry-leading encryption protocols both at rest and in transit, ensuring sensitive information remains secure.
Access Control
Granular access controls to define who can access specific data and functionalities within the platform
Threat Detection and Response
Integrations with sophisticated threat detection systems to proactively identify and mitigate potential security risks, ensuring uninterrupted and safe operations.
Data Privacy
Customer IP and data will never be shared with third parties; Persado has a strict non-use policy for personally identifiable information (PII).
Ethical AI practices
Our platform adheres to strict ethical guidelines, ensuring AI-generated content outputs are fair, representative, and inclusive. We fine-tune our models with carefully curated content to eliminate any biases
Compliance and Transparency
We offer strong security protocols and full visibility into our processes to meet strict regulatory and corporate compliance requirements.
Continuous Monitoring and Updates
Our team continually monitors and updates our governance policies to stay ahead of emerging regulations and industry best practices.
Business Intelligence Group awarded Persado for Best Generative AI solution in the 2024 AI Excellence Awards
The Business Intelligence Group announced that Persado Essential Motivation was named a winner in its 2024 Artificial Intelligence Excellence Awards program in the Generative AI category.
Compliance
With Industry Standards
Navigating the complex web of regulations and compliance standards can be daunting for enterprises. Our solutions are built with compliance at their core, prioritizing adherence with the highest industry standards, delivering on our commitment to security and privacy.
ISO 27001 Certification
Our platform is certified to ISO 27001, the international standard for information security management systems (ISMS),demonstrating a systematic approach to managing sensitive company and customer information, and ensuring its integrity, confidentiality, and availability.
SOC 2 Type 2 Compliance
We are SOC 2 Type 2 compliant, reflecting our adherence to rigorous standards for security. This certification involves continuous auditing of our controls, ensuring that they are effectively implemented and maintained.
PRIVACY BY DESIGN
Privacy is a fundamental right, and Persado is committed to safeguarding it through our privacy-by-design approach.
Data Minimization
Persado only collects and processes data that is absolutely necessary for the functioning of our platform, reducing the risk of data breaches.
Anonymization Techniques
Personal data is anonymized to protect user identities, ensuring compliance with privacy regulations such as GDPR and CCPA.
User Consent & Control
We offer mechanisms for obtaining user consent and allows users to manage their data preferences easily.
AI Sovereignty
In an era where data sovereignty is crucial, Persado’s GenAI platform stands out by ensuring that your data complies with local laws and regulations.
Deploy Anywhere
Deploys and runs efficiently on-premise or in the cloud, adapting to your specific infrastructure needs.
Localized Data Processing
Ensures that data stays within your specified geographic boundaries.
Regulatory Compliance
Provides peace of mind for international operations stemming from Perado’s close work with regulatory bodies to ensure theplatform meets all local data sovereignty requirements.rs to manage their data preferences easily.
Why PERSADO?
Personalized outputs and superior outcomes at scale, without risk.
Enterprise Generative AI that understands variant intent to create emotion-informed content that is quantifiably proven to motivate individuals to act.
Performs
96% of the time Persado’s Motivation AI outperforms human and other AI-generated copy – improving customer engagement by over 40%.
Insightful
The only GenAI platform that can isolate and pinpoint precise message elements that drive impact and resonate with your unique customer segments.
Relevant
A custom built LLM just for your brand – your tone, guidelines and segments, plus over a decade of consumer response data analyzed by Persado ensures every piece of content generated is on-brand, relevant and tailored to engage your customers.
Responsible & Compliant
The only GenAI stack evaluated, audited, adopted and scaled by the world’s most prominent banks and credit card issuers to generate brand, regulatory and legal compliant content.
Securely integrates with your existing tech stack
Combine custom, non-PII user attributes, and Persado’s award winning language generation models to more effectively communicate with every customer, in any channel at any lifecycle stage
Customer Data Platforms
Facilitate a regular share of non-PII data with Persado as an input for relevant and personalized content generationContent Distribution Platforms
Processes and tech enablers designed to streamline the configuration of Persado-generated content in your deployment platformMeasurement & Attribution Platforms
Processes and data flows created to seamlessly integrate results and reporting back into the Persado platform, supporting continuous learning and enhancing machine learning capabilitiesThe breakaway leader in Generative AI for the Enterprise
Persado was named a leader in Generative AI text content generation landscape, outperforming 14 vendors in the Execution, Strength, and Positioning Ranking Matrix.
Here’s why CBInsights named Persado a leader:
Determines the most effective elements of language for optimal performance
Proprietary dataset trained on over 330 billion enterprise consumer interactions to drive AI-generated content
Generates relevant, engaging content across channels, customer segments and lifecycle stages
From Finance Pioneer to Digital Disruptor: How Ally Financial Leveraged Persado to Drive B2C Growth
“We are all charged with fostering an environment of innovation, and that comes straight from my boss’s boss—the CEO of the company. There’s an appetite to foster that culture. There is an expense involved, obviously, and none of us want to fail. But we also have a culture where failure is okay if you’ve innovated and learned along the way.”Get Case Study
Retail Grocer Carrefour Achieves 2.5X Digital Campaign Uplift With Persado
“We are able to boost a lot of content, from the most relational communications to the clearly business-driven ones, with proven impact over time.”Get Case Study
How Vodafone Italy Raised Conversions +42% by Developing Creative in a Radically New Way
“Engaging with customers in the digital age is very much about finding the right message for every campaign and every customer segment. Since we started working together in 2012, Persado has helped us land the precise message for many of our SMS and push campaigns, powering a 42% lift in conversion rates on average.”Get Case Study
Marks & Spencer leverages AI to drive hundreds of millions in revenue with personalisation program
“We’re one of Britain’s — and the world’s — best-loved retailers, with amazing products across Food, Clothing, and Homeware. But we’re really known for our incredible service and we have an amazing opportunity to bring our customers a similar individualized experience in digital touchpoints, whether that’s at home, on the move, or in our stores.”Get Case Study