It’s the last thing a CMO — or anyone on the marketing team — wants to hear. “Why is our archrival doing this, that and the other and getting all this press but our sales and digital engagement are only up 10% from last year?” Marketing attribution, being able to grasp the true ROI of…
Talking on the phone seems very 2000, and even text and e-mail are old guards (but still standing strong). We now have Facebook Messenger, WhatsApp, Slack — our friends, family and colleagues are always at our fingertips and reachable in a multitude of ways. This has its pros and cons, but that’s another blog entirely….
Ugh, Mondays. Taco Tuesday. Hump Day. Friday Jr. TGIF. Rinse, repeat. Cliché as they may be, there is no shortage of work week narratives to help us get through the grind. And with 2019 in full swing, workplace leaders everywhere are reflecting on last year’s losses and wins, eyeing new targets and equipping employees for success….
There’s been a lot of chatter over the last several years about self-driving cars. The prospect of falling asleep while the car drives itself scares people, and I don’t blame them. We’re not there yet. But marketing teams often have a similar mentality when it comes to AI. The problem is, AI isn’t a million…
Experimentation is crucial in marketing, and yet so many teams continue to take detours that lead to incorrect conclusions, misinterpret the data, or fail to get the most out of results. In some cases, marketers may use these conclusions to make decisions on words and creative that will not best engage their consumers. To help…
SEO and Google algorithms are two common culprits, but if those are checking out, it’s time to dig deeper into why your eCommerce site is losing traffic. We did it for you.