Persado Celebrates Women in AI
On International Women’s Day we celebrate Women in AI who call Persado home. See how they are transforming Generative AI.
6 Loyalty Program Best Practices for Enterprise Businesses
Loyalty program best practices can help enterprise brands capitalize on loyalty programs through personalization, community, and more.
Retail & Ecommerce | Social | TV/OOH/Print | Financial Services | Acquisition | Generative AI | Mobile | Travel & Hospitality | Email | Insurance | Blog | Web | Healthcare
7 Alternatives to Facebook Ads for Enterprise B2C Marketers in 2023
Prices of Facebook ads have increased while performance has decreased. So many enterprise brands are seeking alternatives to facebook ads.
Retail & Ecommerce | Story | Acquisition | Generative AI | Blog | Language generation | Language insights
What Stories Drive the Most Successful Digital Marketing Campaigns?
Have you ever made a purchase that you had to rationalize? Maybe it was very expensive. Or you didn’t really need it. Or it was reasonably priced and you needed it, but you had more urgent expenses. Whether the item was a new car, or a new phone, or a new pair of shoes, it’s…
Love Language: Valentine’s Day Marketing Messages that Inspire Spending
Valentine’s Day marketing messaging that resonates with customers is very different from other gift-oriented holidays.
4 Surprises From Analyzing Holiday E-commerce Campaigns
Holiday e-commerce campaigns can be … weird. The language and narratives that tend to thrive in retail campaigns can let you down at key calendar moments like Valentine’s Day, Mother’s Day, and Black Friday. Tried-and-true approaches don’t always produce the highest performance. We saw that loud and clear when we examined e-commerce campaigns looking for…
The Business Case for Predictive Content
Predictive content works. By leveraging AI-powered marketing tools, it allows brands to predict what customers will be interested in and deliver it to them in a crowded digital marketplace using content personalization. Marketers across a variety of sectors are leveraging predictive content to optimize each point of the purchase journey. As a result, predictive content…
E-commerce Personalization Empowers Retailers in Times of Uncertainty
Retailers use Generative AI and e-commerce personalization to provide custom customer experiences and stay ahead of consumer shopping behaviors.
How Generative AI in Marketing Drives Business Results: Winners and Losers from Email Performance Data
Learn how Generative AI in Marketing helps enterprise brands identify the right keywords and emotions to drive customer action at scale.
Generative AI to Improve Credit Card Loyalty
Banking looks different than it did in the past. As more consumers adopt online banking platforms to better suit their increasingly-digital lives, their expectations for financial institutions have also shifted. Today, consumers are looking for seamless, individualized experiences from the financial companies they work with. But how can companies deliver these experiences to them? In…