In November, we shared Part 1 of our two-part series on how AI is reshaping the future of marketing for mid-size banks and credit unions, enabling them to move faster: automating workflows, simplifying A/B testing, and cutting down content legal review cycles. Now, we shift to the growth side — because AI doesn’t just make…
AI is transforming how mid-size banks and credit unions operate, communicate, and compete — and the shift is happening fast. As consumers become more selective and digital expectations rise, marketing teams are feeling the pressure to do more with less: faster campaigns, tighter compliance, and more personalization across every channel. This two-part series explores how…
Holiday season 2025 is introducing a new set of norms for retailers amid ongoing tariff pressures. In the face of increased costs of materials, sourcing shifts, and ever-more cautious spenders, marketers are adjusting their Black Friday strategies and use of language — and doubling down on certain incentives — to court and convert consumers this…
Consumer banks and insurance companies face multiple challenges in the race to launch marketing campaigns that are both compliant with state and federal regulations, as well as high-performing. The educational infographic, Agentic AI for Marketing Compliance and Performance, explains how Agentic AI is already helping financial services marketing and legal teams overcome challenges — regulations,…
By Taylor Mahoney, VP of Solutions Consulting Picture this. The Federal Reserve has just dropped interest rates. So, your marketing team has raced to prepare copy for a timely mortgage product campaign designed for likely first-time home buyers. The messaging is compelling and you’re excited to get it out the door. Fast. Your competitors are…
It’s exciting when esteemed tech industry judges recognize your platform as trailblazing and driving real-world business impact. This week, we celebrated a new accolade for the Persado Motivation AI platform. Fintech Futures named Persado one of only three vendors shortlisted among a select group of innovators in the Bank Tech Awards’ highly competitive “Tech of…
Before OpenAI’s GPT-3 burst onto the scene a few years ago with the first commercially available large language model (LLM), the modern consumer’s most likely interaction with the category of AI known as natural language processing (NLP) was customer service agents like “Ask Julie.” Amtrak introduced the virtual travel assistant in 2001 as an early…
Understanding customers’ individual needs and preferences has never been more critical for businesses striving to stay ahead in the competitive market. Marketing personalization is no longer nice to have. It’s a must-have for brands looking to optimize conversions and build customer loyalty. With advancements in artificial intelligence (AI), marketers now have a powerful arsenal of…
Just over half of all marketers are using or experimenting with Generative AI at work, according to a recent survey. Basic content creation, writing copy, inspiring creativity—these top three AI-generated content use cases point to some of the ways in which marketers are already integrating this new technology into their processes and workflows. We cannot…
Lunar New Year marketing is a huge opportunity for retailers, especially luxury brands, to take part in a global celebration.