Effective email marketing strategies can drive engagement.
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5 Email Marketing Strategies to Boost Engagement in 2024

ByLiza Colburn

Marketers who rely on email campaigns to capture customer attention face a complicated, ever-changing environment. An estimated 347.3 billion emails were sent and received daily in 2023. The average office worker receives 120 emails per day. This over-abundance can create email fatigue that lessens the impact of email marketing strategies. When subscribers feel overwhelmed by…

The Truth About Generative AI and Brand Voice
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The Truth About Generative AI and Brand Voice

ByLisa Spira

The concept of brand voice is top of mind in the era of Generative AI. You would be hard-pressed to find a single marketing GenAI solution that does not claim to have the ability to generate on-brand content (ours included!). Yet there are a number of inherent tensions and nuances between Generative AI and brand…

Cyber Week 2023 Broke Records. The Real Winners Used GenAI.
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Cyber Week 2023 Broke Records. The Real Winners Used GenAI.

ByLiza Colburn

The data on Cyber Week 2023 is in! Despite predictions of constrained holiday shopping behavior, the retail results for the five days spanning Thanksgiving, Black Friday and Cyber Monday were record breaking. Salesforce data on Cyber Week 2023 digital sales shows a 6% global year-over-year increase and 5% for the US alone. Adobe analytics data…

Man smiling looking at his phone.
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Generative AI in Financial Services: How Banks Are Using It to Boost Engagement

ByLiza Colburn

The ongoing uncertainty in the economy has put particular strain on financial institutions such as banks and investment firms. Times are challenging especially for those operating in the traditional, brick-and-mortar side of the banking and insurance businesses. But there are digitally-enabled strategies that equip financial institutions to optimize customer relationships and gain traction, even during…

AI and Holiday Shopping: 6 Ways Online Shoppers Will Encounter AI This Cyber Monday
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AI and Holiday Shopping: 6 Ways Online Shoppers Will Encounter AI This Cyber Monday

ByLiza Colburn

There is no doubt that the holiday shopping season has changed a lot over the past decade. Exponential growth of e-commerce sales, more complex and longer holiday shopping seasons, the boom of the experience economy, and the rise of AI have forced retailers to evolve their strategies to meet the needs of modern consumers. While…

What’s Next in Customer Data Management for Consumer Marketers?
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What’s Next in Customer Data Management for Consumer Marketers?

ByLiza Colburn

Consumer marketers have weathered a whirlwind set of years. Challenging events such as COVID-19, economic doldrums, and the loss of data from third-party cookies have taken place hand-in-hand with the emergence of new opportunities from Generative AI and predictive analytics. Each is individually and collectively upending the traditional marketing playbook. That disruption is manifesting in…

Generative AI in Travel & Hospitality: The Key to Personalized Experiences
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Generative AI in Travel & Hospitality: The Key to Personalized Experiences

ByLiza Colburn

Travel is back! Consumers are once again riding the rails, hitting the road, and flying the friendly skies. With the continued influx in bookings, more companies in travel and hospitality rely on Generative AI to increase revenue and brand loyalty.  According to the US Travel Association’s latest forecast, domestic leisure travel will return to pre-pandemic…