nlp
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AI 101: Natural Language Processing (NLP)

ByLiza Colburn

Before OpenAI’s GPT-3 burst onto the scene a few years ago with the first commercially available large language model (LLM), the modern consumer’s most likely interaction with the category of AI known as natural language processing (NLP) was customer service agents like “Ask Julie.” Amtrak introduced the virtual travel assistant in 2001 as an early…

ai personalization tools
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Five AI Personalization Tools to Watch

ByLiza Colburn

Understanding customers’ individual needs and preferences has never been more critical for businesses striving to stay ahead in the competitive market. Marketing personalization is no longer nice to have. It’s a must-have for brands looking to optimize conversions and build customer loyalty. With advancements in artificial intelligence (AI), marketers now have a powerful arsenal of…

Valentine’s Day ads
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Valentine’s Day Ads: The Emotional Evolution

BySusan Li

Valentine’s Day ads are centered around showing appreciation for loved ones usually through gifts. According to data from the National Retail Federation (NRF), consumers plan to spend $25.8 billion on Valentine’s Day in 2024. That’s an average of $185.81 per person. Though spending on gifts for significant others is expected to reach a new high…

3 Ways to Adapt to How AI Is Changing Marketing
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3 Ways to Adapt to How AI Is Changing Marketing

ByLiza Colburn

Just over half of all marketers are using or experimenting with Generative AI at work, according to a recent survey. Basic content creation, writing copy, inspiring creativity—these top three AI-generated content use cases point to some of the ways in which marketers are already integrating this new technology into their processes and workflows. We cannot…

Gartner Report
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Gartner Report Identifies AI-generated Marketing Content as a Top Use Case for Generative AI

ByLiza Colburn

Generative AI isn’t a new technology. In fact, the ability to produce content such as text, images, video, audio, and more using artificial intelligence (AI) has been around for decades. It was first introduced in the 1960s in the form of an early chatbot. Recently, however, Generative AI is poised to disrupt countless industries from…

The Benefits of Experimental Design in Marketing vs. A/B Testing
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The Benefits of Experimental Design in Marketing vs. A/B Testing

ByPersado Admin

I. Don’t. Know. Those may be the scariest three words in marketing. No one wants to admit to their boss that they aren’t sure whether a campaign will perform with a particular customer segment on a given channel. Yet even the most experienced marketers can’t know for sure if a campaign will perform. Customer needs…

First-Party Data Strategy: 5 Steps for Success in 2022
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Develop Your First Party Data Strategy for 2024

ByLiza Colburn

Motivated by consumer privacy concerns, web browser companies and other technology leaders have been gradually weaning themselves away from third party cookies. Long a holdout, Chrome recently announced its deadline for deprecating this tracking technology. As a result, successful digital marketers will need effective first party data strategies for delivering relevant and personal customer experiences…

abandoned cart retargeting
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6 Proven Abandoned Cart Retargeting Strategies

ByLiza Colburn

The journey from an intrigued online shopper loading their virtual cart to a completed purchase isn’t always a smooth ride. On average, 70% of online shoppers abandon their carts. This highlights the significant challenge faced by online retailers. The challenge for e-commerce brands is not just understanding why shoppers abandon their carts, but devising practical…