What if you changed just a few words in your retail and ecommerce direct response marketing creative and boosted engagement by 36%? Would you know which words to change and why? Persado analyzed over 300 million marketing messages to pinpoint the words, phrases, emotions, product descriptions, CTAs and formatting elements that retail and ecommerce leaders…
Persado Customer Success SVP Ryan Deutsch outlines key opportunities for marketing leaders in retail.
At Persado, “Words Matter” isn’t just a tagline. We have seen how changing only one sentence, or even one word can drastically impact an audience’s response to a marketing message. It makes sense. As marketers, we’re talking to people, and they want to be spoken to in a certain way. The same is true in…
CMOs spend about 20% of their budget on creative, yet 71% of them don’t believe in its ability to drive results, according to Nielsen’s 2018 CMO Report. Unwilling to be part of this growing creative confidence crisis in marketing, Pier 1, a leader in home furnishings and decor, decided to take a more scientific approach. At…
On a snowy mid-February night in New York City, top marketing execs from 17 leading business-to-consumer brands filled the five-story World of McIntosh Townhouse for an intimate dinner and thought-provoking conversation among their marketing peers and the Persado executive team to discuss the night’s topic “How AI is Ushering in a New Era of Creative…
Black Friday is no longer just about brick and mortar, nor is it just for U.S. brands. Leading international and fashion-forward brand Happy Socks wanted to capitalize on the digital and global flavor the most competitive marketing day of the year now boasts. Enter smart MarTech, math and science. The Teammates Happy Socks worked with…