What Stories Drive the Most Successful Digital Marketing Campaigns?
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What Stories Drive the Most Successful Digital Marketing Campaigns?

BySusan Li

Have you ever made a purchase that you had to rationalize? Maybe it was very expensive. Or you didn’t really need it. Or it was reasonably priced and you needed it, but you had more urgent expenses. Whether the item was a new car, or a new phone, or a new pair of shoes, it’s…

4 Surprises From Analyzing Holiday E-commerce Campaigns
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4 Surprises From Analyzing Holiday E-commerce Campaigns

BySheena Vira

Holiday e-commerce campaigns can be … weird. The language and narratives that tend to thrive in retail campaigns can let you down at key calendar moments like Valentine’s Day, Mother’s Day, and Black Friday. Tried-and-true approaches don’t always produce the highest performance. We saw that loud and clear when we examined e-commerce campaigns looking for…

The Business Case for Predictive Content
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The Business Case for Predictive Content

ByLiza Colburn

Predictive content works. By leveraging AI-powered marketing tools, it allows brands to predict what customers will be interested in and deliver it to them in a crowded digital marketplace using content personalization. Marketers across a variety of sectors are leveraging predictive content to optimize each point of the purchase journey. As a result, predictive content…