Travel & Hospitality | Industry | CMO | Topic | Content Type | Blog
Best Practices for Travel Marketing Creative
Proven insights to optimize customer engagement for travel marketing creative.
Your Attention, Please: How to Improve TSA Travel Messages for Impact
What would business travel look like if every tourist and family of five knew precisely how to speed through the security checkpoint and didn’t fumble with their iPads, strollers and forgotten water bottle? When it comes to guiding actions and changing behavior, words matter, especially for airport and train security. Words can shave precious minutes…
How Hostelworld Uses AI to Increase Engagement With 500+ Audience Segments
The leading hostel-focused booking platform, Hostelworld brings vibrant, passionate travelers together with exciting destinations and other like-minded explorers through hostel accommodations. Hostelworld’s audience is primarily 18-35-year-olds, making digital communications essential. The brand’s customers expect personalized messages, but it can be difficult to find the precise wording and content given that Hostelworld books in more than…