Generative AI Predictions
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The Year of AI-generated Revenue: Enterprise Generative AI Predictions for 2024

ByLiza Colburn

2023 was a pivotal year for Generative AI. The viral launch of ChatGPT in late 2022 sparked mainstream interest in Generative AI. This took GenAI from a niche solution mainly used by data scientists and other technical professionals and put it in the hands of more creative professionals and everyday people. As we venture into…

careers in AI
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Careers in AI: Advice from Boomerang Employees and Why They Returned to Persado

ByLiza Colburn

Artificial intelligence (AI) and particularly Generative AI (GenAI) has made countless headlines recently. Given that, it’s no wonder that more professionals are interested in AI careers. Persado is proud to nurture hundreds of careers in AI, from Engineering and Customer Success, to Sales and Marketing (check out our current openings). The majority of Persadoans are…

A symbolic representation of Generative AI for text
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Primer on Generative AI for Text in Marketing

ByLiza Colburn

Generative AI (artificial intelligence) for text, images, and videos has risen to the top of the business toolkit. There has been an evolutionary explosion of interest in Generative AI for text in the enterprise. This is happening even as a range of other front- and back-end use cases continue to emerge. We talked about how…

Effective email marketing strategies can drive engagement.
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5 Email Marketing Strategies to Boost Engagement in 2024

ByLiza Colburn

Marketers who rely on email campaigns to capture customer attention face a complicated, ever-changing environment. An estimated 347.3 billion emails were sent and received daily in 2023. The average office worker receives 120 emails per day. This over-abundance can create email fatigue that lessens the impact of email marketing strategies. When subscribers feel overwhelmed by…

The Truth About Generative AI and Brand Voice
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The Truth About Generative AI and Brand Voice

ByLisa Spira

The concept of brand voice is top of mind in the era of Generative AI. You would be hard-pressed to find a single marketing GenAI solution that does not claim to have the ability to generate on-brand content (ours included!). Yet there are a number of inherent tensions and nuances between Generative AI and brand…

What’s Next in Customer Data Management for Consumer Marketers?
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What’s Next in Customer Data Management for Consumer Marketers?

ByLiza Colburn

Consumer marketers have weathered a whirlwind set of years. Challenging events such as COVID-19, economic doldrums, and the loss of data from third-party cookies have taken place hand-in-hand with the emergence of new opportunities from Generative AI and predictive analytics. Each is individually and collectively upending the traditional marketing playbook. That disruption is manifesting in…

Generative AI in Travel & Hospitality: The Key to Personalized Experiences
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Generative AI in Travel & Hospitality: The Key to Personalized Experiences

ByLiza Colburn

Travel is back! Consumers are once again riding the rails, hitting the road, and flying the friendly skies. With the continued influx in bookings, more companies in travel and hospitality rely on Generative AI to increase revenue and brand loyalty.  According to the US Travel Association’s latest forecast, domestic leisure travel will return to pre-pandemic…