Industry | Travel & Hospitality | CMO | Topic | Blog | Content Type
Best Practices for Travel Marketing Creative
Proven insights to optimize customer engagement for travel marketing creative.
Acquisition | Industry | CMO | Topic | Blog | Content Type | Use Case
What Marketers Can Learn from Growth Leaders
Can CMOs jump-start their businesses’ growth prospects by studying the practices of high-growth companies?
Acquisition | Industry | CMO | Topic | Blog | Content Type | Use Case
5 key articles to accelerate marketing-led growth
40% of marketing leaders cite driving growth as their #1 challenge, according to the Spring 2019 Deloitte CMO Council Survey. Even more telling is that the next highest ranked challenge was ‘delivering a powerful brand’, at a mere 14%. This disparity speaks to both the sheer number of leaders facing the growth challenge and the…
Financial Services | Industry | CMO | Topic | Blog | Content Type
3 Surprising Insights to Improve Financial Services Marketing Creative
Learn proven strategies to deliver more business impact from your digital marketing creative.
Retail & Ecommerce | Industry | CMO | Topic | Blog | Content Type
Retail Multichannel Marketing Best Practices for Creative
What if you changed just a few words in your retail and ecommerce direct response marketing creative and boosted engagement by 36%? Would you know which words to change and why? Persado analyzed over 300 million marketing messages to pinpoint the words, phrases, emotions, product descriptions, CTAs and formatting elements that retail and ecommerce leaders…
Retail & Ecommerce | Industry | CMO | Topic | Blog | Content Type
Persado Perspectives: Top Trends in Retail Marketing
Persado Customer Success SVP Ryan Deutsch outlines key opportunities for marketing leaders in retail.
Acquisition | Industry | Topic | CMO | Blog | Content Type | Use Case
The Growth CMO’s Summer Reading List
This is not your typical summer reading list. The growth challenges facing marketing leaders are anything but typical. Marketing executives face new challenges around data fluency, organizational design, talent and training, effective C-suite communication, enterprise-wide strategic planning, and measurement, to name just a few. Any summer reading list worth its salt needs to take these…
Acquisition | Industry | Topic | CMO | Blog | Content Type | Use Case
Creative Disruption: How AI Fuels Data-Driven Creativity
Personalization in the banking sector in 1960 meant a teller in a branch knew your individual needs and how to communicate with you to optimize your experience. Maybe you’re a conservative investor looking for a one year CD or government bond? Your personal banker would hand you a glossy brochure and unconsciously use language that…
Acquisition | Industry | Topic | CMO | Content Type | Blog | Use Case
Cannes 2019 Key Takeaways: 3 Early CMO Mandates
Three early themes emerged from day 1 at 2019 Cannes-Lions as the Persado team met with CMOs and global marketing leaders at this year’s festival of creativity. These are the Cannes 2019 key takeaways. The CMO growth mandate is here to stay, and accountability is king Brand health and creative excellence are important, but early…
Acquisition | Industry | Topic | CMO | Content Type | Blog | Use Case
Four Insights Marketing Leaders Need to Optimize Creative in the Era of Data
We know words matter in marketing, but can we say with mathematical certainty that we’re using the right words and phrases? CMOs and marketing leaders have been asking for these insights, especially as brands become more data-driven. The answer up to this point has been no: we don’t know if we are using the right…