The Customer Journey With AI: Don’t Let Silos Break It
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The Customer Journey With AI: Don’t Let Silos Break It

ByPersado Admin

Silos don’t carry the greatest connotation in the workplace. The term is often associated with a breakdown in communication and a lack of collaboration. But in a large company that includes a global marketing department, silos can be difficult to smash. Today’s marketing teams are often separated by channel, brand awareness or direct response, geography…

4 Items CMOs Need in Their New AI-Driven Digital Creative Playbook
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4 Items CMOs Need in Their New AI-Driven Digital Creative Playbook

ByPersado Admin

Digital marketing was supposed to continue to perform, but fewer than one-third of CMOs surveyed for Nielsen’s 2018 CMO Report feel confident that creative is doing its job. The truth is, we’ve used data science and AI to optimize everything in marketing except marketing copy and creative. But that can finally change. Marketing AI and…

Create a Hand-In-Glove Marketing and Sales Strategy
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Create a Hand-In-Glove Marketing and Sales Strategy

ByPersado Admin

It’s passe to say marketing has changed in recent years — change has been the one constant in this industry. But we have certainly entered a new era: one where numbers and accountability are more important than ever, and Artificial Intelligence is necessary for long-term success. In the process, a better marketing and sales strategy…

What Marketing Leaders, Influencers Think of AI
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What Marketing Leaders, Influencers Think of AI

ByPersado Admin

On a snowy mid-February night in New York City, top marketing execs from 17 leading business-to-consumer brands filled the five-story World of McIntosh Townhouse for an intimate dinner and thought-provoking conversation among their marketing peers and the Persado executive team to discuss the night’s topic “How AI is Ushering in a New Era of Creative…

How Marketers Can Regain Confidence in Creative
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How Marketers Can Regain Confidence in Creative

ByPersado Admin

Just when Artificial Intelligence moved from “buzzword” to “must-have,” when people realized, in fact, that they were not going to lose control and AI wasn’t going to take their jobs, the idea of AI influencing marketing creative became part of the narrative. And suddenly, people got nervous again. Many teams enjoy being creative, coming up…

Why Marketers Find Themselves in a Creative Confidence Crisis
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Why Marketers Find Themselves in a Creative Confidence Crisis

ByPersado Admin

We all thought that digital marketing would continue to perform. However, CMOs are now reporting that digital marketing campaigns have hit the wall. In fact, a 2018 Nielsen CMO survey says that 71% of CMOs don’t believe in their creative’s ability to drive results. And after more than $93 billion spent on marketing technology in…

Why is my Engagement Lagging Behind a Competitor’s?
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Why is my Engagement Lagging Behind a Competitor’s?

ByPersado Admin

It’s the last thing a CMO — or anyone on the marketing team — wants to hear. “Why is our archrival doing this, that and the other and getting all this press but our sales and digital engagement are only up 10% from last year?” Marketing attribution, being able to grasp the true ROI of…

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The Intricacies of Digital Messaging

ByPersado Admin

Talking on the phone seems very 2000, and even text and e-mail are old guards (but still standing strong). We now have Facebook Messenger, WhatsApp, Slack — our friends, family and colleagues are always at our fingertips and reachable in a multitude of ways. This has its pros and cons, but that’s another blog entirely….

Slack, Knotel, Bonusly: Brands That Are Changing The Work Narrative
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Slack, Knotel, Bonusly: Brands That Are Changing The Work Narrative

ByPersado Admin

Ugh, Mondays. Taco Tuesday. Hump Day. Friday Jr. TGIF. Rinse, repeat. Cliché as they may be, there is no shortage of work week narratives to help us get through the grind. And with 2019 in full swing, workplace leaders everywhere are reflecting on last year’s losses and wins, eyeing new targets and equipping employees for success….