CMOs: Get Your Organization to Love AI
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CMOs: Get Your Organization to Love AI

There’s been a lot of chatter over the last several years about self-driving cars. The prospect of falling asleep while the car drives itself scares people, and I don’t blame them. We’re not there yet. But marketing teams often have a similar mentality when it comes to AI. The problem is, AI isn’t a million…

Top 5 Mistakes of Interpreting a Digital Marketing Experiment
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Top 5 Mistakes of Interpreting a Digital Marketing Experiment

Experimentation is crucial in marketing, and yet so many teams continue to take detours that lead to incorrect conclusions, misinterpret the data, or fail to get the most out of results. In some cases, marketers may use these conclusions to make decisions on words and creative that will not best engage their consumers. To help…