Generative AI in Fintech: 4 Use Cases for Driving Customer Engagement
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Generative AI in Fintech: 4 Use Cases for Driving Customer Engagement

ByLiza Colburn

Financial services firms were one of the first to be disrupted by the Internet and mobile platforms. Thus, it was one of the first to see technology-first financial services firms (fintechs) emerge to address customer pain points. High stock trading fees? eTrade solved that problem, and forced everyone to reassess the consumer stock trading revenue…

Persado Teams Up with Kate Spade New York to Enhance Retention and Loyalty with GenAI
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Persado Teams Up with Kate Spade New York to Enhance Retention and Loyalty with GenAI

ByLiza Colburn

Michele Nemschoff, Persado Senior Vice President of Marketing, recently interviewed Amanda Bopp, Vice President North America Marketing & eCommerce at Kate Spade, during the CommerceNext 2023 Ecommerce Growth Show in New York City. The breakout session, How Generative AI Enhances Retention and Loyalty at Kate Spade, focused on the advantages of increasing customer retention and…

technology partnerships and alliances program
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Persado Drives Mutual ROI with Technology Partnerships and Alliances Program

ByLiza Colburn

The Persado technology partnerships and alliances program is designed to drive mutual growth among technology leaders.

AI and human collaboration will be the norm for the foreseeable future.
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3 Ways Generative AI Creates Jobs

ByLisa Spira

Enterprises had been looking for ways to automate business processes since long before Generative AI (or GenAI) broke into the scene. Now that the potential is real and widespread, alarms are sounding about the impact of Generative AI on jobs. Goldman Sachs suggests that as many as 300 million jobs could be affected by GenAI….

Not everyone is on board with adoption of AI in the enterprise.
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Overcoming Barriers to AI Adoption in Marketing

ByLiza Colburn

Given all the hype surrounding Generative AI, it may be hard to believe that not everyone is 100% excited by this development in artificial intelligence. Yet across the enterprise landscape there are corporate executives, functional leaders, and individual contributors calling foul about the rapid Generative AI adoption. Given that investment in Generative AI is expected…

Q&A on the Latest Trends in Martech, Generative AI, and AI Technology in Marketing
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Q&A on the Latest Trends in Martech, Generative AI, and AI Technology in Marketing

ByLiza Colburn

Alex Olesen, VP of Vertical Strategy & Product Marketing at Persado, recently discussed the latest on Generative AI and AI technology in marketing in a webinar hosted by PR agency InkHouse. Fluctuations in the broader martech sector continue as more AI marketing technology and software hits the market, new vendors arrive, and others fade away….

Carrefour digital, Persado retail case study
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How Carrefour Achieves Digital Campaign Uplift

ByLiza Colburn

The retailer and grocer Carrefour had begun a digital transformation initiative well before the COVID-19 pandemic accelerated e-commerce adoption by the grocery sector. One of the top 10 retailers in Europe by revenue, Carrefour has more than 12,000 stores worldwide. Yet digitally-enabled competitors and narrowing margins signaled the need for a reset. One pillar of…