Retail digital marketing campaigns have become more inclusive and diverse. Let’s explore why “new year, new you” doesn’t perform.
Cookies had a good run. The third-party data trackers beloved by marketers have been a part of the consumer web experience since the launch of Netscape in 1994. But, in an effort to position themselves as guardians of consumer privacy—and to comply with increasing regulations—tech giants Apple, Mozilla, and Google have rendered cookies virtually obsolete….
Luxury brand marketing strategies make brands iconic. See how brands use digital marketing to connect with their target audience.
You’ve heard of Christmas and Halloween. But, what about social media holidays? Learn how brands can celebrate these holidays too.
On International Women’s Day we celebrate Women in AI who call Persado home. See how they are transforming Generative AI.
Prices of Facebook ads have increased while performance has decreased. So many enterprise brands are seeking alternatives to facebook ads.
Have you ever made a purchase that you had to rationalize? Maybe it was very expensive. Or you didn’t really need it. Or it was reasonably priced and you needed it, but you had more urgent expenses. Whether the item was a new car, or a new phone, or a new pair of shoes, it’s…
Valentine’s Day marketing messaging that resonates with customers is very different from other gift-oriented holidays.
Holiday e-commerce campaigns can be … weird. The language and narratives that tend to thrive in retail campaigns can let you down at key calendar moments like Valentine’s Day, Mother’s Day, and Black Friday. Tried-and-true approaches don’t always produce the highest performance. We saw that loud and clear when we examined e-commerce campaigns looking for…
Predictive content works. By leveraging AI-powered marketing tools, it allows brands to predict what customers will be interested in and deliver it to them in a crowded digital marketplace using content personalization. Marketers across a variety of sectors are leveraging predictive content to optimize each point of the purchase journey. As a result, predictive content…