Consumer behavior trends change faster than ever. Let’s explore how top brands use AI to keep up with these shifts.
More conversions, larger cart sizes, less cart abandonment—retailers everywhere want to see e-commerce growth. It can be hard to achieve when consumers are scrutinizing every dollar and comparing options from a range of providers. Like at many retailers, the e-commerce leaders at Tapestry had been asking how they can achieve e-commerce growth. Tapestry is a…
Generative AI for SMS and MMS helps brands optimize how they communicate with customers through the most intimate and immediate technology.
Shoptalk 2023 featured the latest retail and e-commerce technology trends. See why Generative AI took center stage.
The definition of marketing personalization varies at the corporate level. But, what personalized experiences do consumers actually want?
Retail digital marketing campaigns have become more inclusive and diverse. Let’s explore why “new year, new you” doesn’t perform.
Cookies had a good run. The third-party data trackers beloved by marketers have been a part of the consumer web experience since the launch of Netscape in 1994. But, in an effort to position themselves as guardians of consumer privacy—and to comply with increasing regulations—tech giants Apple, Mozilla, and Google have rendered cookies virtually obsolete….
Luxury brand marketing strategies make brands iconic. See how brands use digital marketing to connect with their target audience.
You’ve heard of Christmas and Halloween. But, what about social media holidays? Learn how brands can celebrate these holidays too.
Predictive content works. By leveraging AI-powered marketing tools, it allows brands to predict what customers will be interested in and deliver it to them in a crowded digital marketplace using content personalization. Marketers across a variety of sectors are leveraging predictive content to optimize each point of the purchase journey. As a result, predictive content…