Generative AI for the Customer Experience: Understanding 4 Big Opportunities
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Generative AI for the Customer Experience: Understanding 4 Big Opportunities

ByLiza Colburn

As the hype around Generative AI continues to reach a fever pitch, business executives are looking to focus their investments on use cases that will deliver concrete business value. One way is to leverage Generative AI for improving the customer experience.  Delivering compelling customer experiences (CX) is a key revenue driver. As the line between…

Generative AI in Fintech: 4 Use Cases for Driving Customer Engagement
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Generative AI in Fintech: 4 Use Cases for Driving Customer Engagement

ByLiza Colburn

Financial services firms were one of the first to be disrupted by the Internet and mobile platforms. Thus, it was one of the first to see technology-first financial services firms (fintechs) emerge to address customer pain points. High stock trading fees? eTrade solved that problem, and forced everyone to reassess the consumer stock trading revenue…

technology partnerships and alliances program
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Persado Drives Mutual ROI with Technology Partnerships and Alliances Program

ByLiza Colburn

The Persado technology partnerships and alliances program is designed to drive mutual growth among technology leaders.

online shopping cart abandonment reasons and solutions
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The Ultimate Guide to Reducing Online Cart Abandonment for Enterprise Retailers

ByLiza Colburn

The average online cart abandonment rate is over 70%. It can get as high as 80% for mobile shoppers. It’s an all too common problem, even for the most popular retailers. What causes such high cart abandonment rates? What can retailers do to reactivate more carts and close more e-commerce sales? Let’s take a deep…