Deliver on Key Characteristics of an Agile Customer Experience Technology Stack
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Deliver on Key Characteristics of an Agile Customer Experience Technology Stack

ByPersado Admin

All signs indicate that 2021 may very well be the Year of Customer Experience (CX), as consumers continue to expect more from the businesses they choose and organizations with more advanced CX capabilities seek to capture market share and pull away from their less sophisticated competitors. When it comes to activating CX across the customer…

The Customer Journey With AI: Don’t Let Silos Break It
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The Customer Journey With AI: Don’t Let Silos Break It

ByPersado Admin

Silos don’t carry the greatest connotation in the workplace. The term is often associated with a breakdown in communication and a lack of collaboration. But in a large company that includes a global marketing department, silos can be difficult to smash. Today’s marketing teams are often separated by channel, brand awareness or direct response, geography…