The Growth CMO’s Summer Reading List
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The Growth CMO’s Summer Reading List

ByPersado Admin

This is not your typical summer reading list. The growth challenges facing marketing leaders are anything but typical. Marketing executives face new challenges around data fluency, organizational design, talent and training, effective C-suite communication, enterprise-wide strategic planning, and measurement, to name just a few. Any summer reading list worth its salt needs to take these…

Creative Disruption: How AI Fuels Data-Driven Creativity
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Creative Disruption: How AI Fuels Data-Driven Creativity

ByPersado Admin

Personalization in the banking sector in 1960 meant a teller in a branch knew your individual needs and how to communicate with you to optimize your experience. Maybe you’re a conservative investor looking for a one year CD or government bond? Your personal banker would hand you a glossy brochure and unconsciously use language that…

Cannes 2019 Key Takeaways: 3 Early CMO Mandates
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Cannes 2019 Key Takeaways: 3 Early CMO Mandates

ByPersado Admin

Three early themes emerged from day 1 at 2019 Cannes-Lions as the Persado team met with CMOs and global marketing leaders at this year’s festival of creativity. These are the Cannes 2019 key takeaways.   The CMO growth mandate is here to stay, and accountability is king Brand health and creative excellence are important, but early…

Four Insights Marketing Leaders Need to Optimize Creative in the Era of Data
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Four Insights Marketing Leaders Need to Optimize Creative in the Era of Data

ByPersado Admin

We know words matter in marketing, but can we say with mathematical certainty that we’re using the right words and phrases? CMOs and marketing leaders have been asking for these insights, especially as brands become more data-driven. The answer up to this point has been no: we don’t know if we are using the right…

The Customer Journey With AI: Don’t Let Silos Break It
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The Customer Journey With AI: Don’t Let Silos Break It

ByPersado Admin

Silos don’t carry the greatest connotation in the workplace. The term is often associated with a breakdown in communication and a lack of collaboration. But in a large company that includes a global marketing department, silos can be difficult to smash. Today’s marketing teams are often separated by channel, brand awareness or direct response, geography…

Marketing Creative: From Human + Guesswork to Human + Machine
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Marketing Creative: From Human + Guesswork to Human + Machine

ByPersado Admin

As technology advances and businesses become more customer and data-centric, it is becoming increasingly important for brands to use machine learning to develop marketing creative, improve customer relationships and drive personalization. On Wednesday, May 8, Persado Co-Founder and SVP of Product and Engineering Assaf Baciu joined PWC Marketing Transformation Lead William Wapshott and Virgin Brand…

4 Items CMOs Need in Their New AI-Driven Digital Creative Playbook
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4 Items CMOs Need in Their New AI-Driven Digital Creative Playbook

ByPersado Admin

Digital marketing was supposed to continue to perform, but fewer than one-third of CMOs surveyed for Nielsen’s 2018 CMO Report feel confident that creative is doing its job. The truth is, we’ve used data science and AI to optimize everything in marketing except marketing copy and creative. But that can finally change. Marketing AI and…

3 Examples of How AI Can Supercharge Your Digital Marketing Creative
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3 Examples of How AI Can Supercharge Your Digital Marketing Creative

ByPersado Admin

Data underpins everything in marketing — almost. CMOs track campaign engagement and results like costs per click. Yet, when it comes to developing digital marketing copy and ad design, teams are still relying on guesswork, group-think and perhaps a couple of statistically insignificant data points. The results show there is a growing confidence crisis —…

Why Marketers Find Themselves in a Creative Confidence Crisis
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Why Marketers Find Themselves in a Creative Confidence Crisis

ByPersado Admin

We all thought that digital marketing would continue to perform. However, CMOs are now reporting that digital marketing campaigns have hit the wall. In fact, a 2018 Nielsen CMO survey says that 71% of CMOs don’t believe in their creative’s ability to drive results. And after more than $93 billion spent on marketing technology in…

Why is my Engagement Lagging Behind a Competitor’s?
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Why is my Engagement Lagging Behind a Competitor’s?

ByPersado Admin

It’s the last thing a CMO — or anyone on the marketing team — wants to hear. “Why is our archrival doing this, that and the other and getting all this press but our sales and digital engagement are only up 10% from last year?” Marketing attribution, being able to grasp the true ROI of…