Data underpins everything in marketing — almost. CMOs track campaign engagement and results like costs per click. Yet, when it comes to developing digital marketing copy and ad design, teams are still relying on guesswork, group-think and perhaps a couple of statistically insignificant data points. The results show there is a growing confidence crisis —…
Black Friday is no longer just about brick and mortar, nor is it just for U.S. brands. Leading international and fashion-forward brand Happy Socks wanted to capitalize on the digital and global flavor the most competitive marketing day of the year now boasts. Enter smart MarTech, math and science. The Teammates Happy Socks worked with…
Nearly one in 10 people — 663 million people — live without clean and safe drinking water. That’s twice the population of the United States. charity: water is on a mission to fix this crisis and reinvent charity for a new generation. Donors play a huge part in helping charity: water provide people with this…
Just when Artificial Intelligence moved from “buzzword” to “must-have,” when people realized, in fact, that they were not going to lose control and AI wasn’t going to take their jobs, the idea of AI influencing marketing creative became part of the narrative. And suddenly, people got nervous again. Many teams enjoy being creative, coming up…
There’s been a lot of chatter over the last several years about self-driving cars. The prospect of falling asleep while the car drives itself scares people, and I don’t blame them. We’re not there yet. But marketing teams often have a similar mentality when it comes to AI. The problem is, AI isn’t a million…