Retail & Ecommerce | Industry | CMO | Topic | Blog | Content Type
Persado Perspectives: Top Trends in Retail Marketing
Persado Customer Success SVP Ryan Deutsch outlines key opportunities for marketing leaders in retail.
Acquisition | Industry | Topic | CMO | Content Type | Blog | Use Case
Creative Disruption: How AI Fuels Data-Driven Creativity
Personalization in the banking sector in 1960 meant a teller in a branch knew your individual needs and how to communicate with you to optimize your experience. Maybe you’re a conservative investor looking for a one year CD or government bond? Your personal banker would hand you a glossy brochure and unconsciously use language that…
Acquisition | Industry | CMO | Topic | Blog | Content Type | Use Case
Cannes 2019 Key Takeaways: 3 Early CMO Mandates
Three early themes emerged from day 1 at 2019 Cannes-Lions as the Persado team met with CMOs and global marketing leaders at this year’s festival of creativity. These are the Cannes 2019 key takeaways. The CMO growth mandate is here to stay, and accountability is king Brand health and creative excellence are important, but early…
Your Attention, Please: How to Improve TSA Travel Messages for Impact
What would business travel look like if every tourist and family of five knew precisely how to speed through the security checkpoint and didn’t fumble with their iPads, strollers and forgotten water bottle? When it comes to guiding actions and changing behavior, words matter, especially for airport and train security. Words can shave precious minutes…
Loyalty | Acquisition | Industry | CMO | Topic | Content Type | Blog | Use Case | Language insights
The Customer Journey With AI: Don’t Let Silos Break It
Silos don’t carry the greatest connotation in the workplace. The term is often associated with a breakdown in communication and a lack of collaboration. But in a large company that includes a global marketing department, silos can be difficult to smash. Today’s marketing teams are often separated by channel, brand awareness or direct response, geography…
Acquisition | Industry | Topic | Blog | Content Type | Use Case
Marketing Creative: From Human + Guesswork to Human + Machine
As technology advances and businesses become more customer and data-centric, it is becoming increasingly important for brands to use machine learning to develop marketing creative, improve customer relationships and drive personalization. On Wednesday, May 8, Persado Co-Founder and SVP of Product and Engineering Assaf Baciu joined PWC Marketing Transformation Lead William Wapshott and Virgin Brand…
Industry | Topic | Content Type | Blog
Never Stop (Machine) Learning
After a few months to a year of using AI to optimize your marketing programs, perhaps applying it across channels and using it to inform decisions on marketing content including digital, TV and radio ads, as best practice suggests, it can be tempting to feel you can take it from there. You have the data…
Industry | Topic | Content Type | Blog
Are You Pigeonholing Your AI?
Using AI in marketing isn’t news. It’s been used on everything from automation to copy for years. Though the technology is still in its infancy for some brands, others from Fortune 500 to emerging, forward-thinking businesses are re-assessing how they are using it as they continue to fine-tune their marketing machine. They are discovering it…
Analysis: Coach, Slack Show Us That Words Matter
At Persado, “Words Matter” isn’t just a tagline. We have seen how changing only one sentence, or even one word can drastically impact an audience’s response to a marketing message. It makes sense. As marketers, we’re talking to people, and they want to be spoken to in a certain way. The same is true in…
How Hostelworld Uses AI to Increase Engagement With 500+ Audience Segments
The leading hostel-focused booking platform, Hostelworld brings vibrant, passionate travelers together with exciting destinations and other like-minded explorers through hostel accommodations. Hostelworld’s audience is primarily 18-35-year-olds, making digital communications essential. The brand’s customers expect personalized messages, but it can be difficult to find the precise wording and content given that Hostelworld books in more than…