We’re long past AI being a buzzword for CMOs. Like the Cloud and eCommerce before it, Artificial Intelligence has gone from a trend to a mainstay, with 70% of digital commerce organizations reporting that their AI projects are very or extremely successful, according to a 2018 Gartner survey. We’re in an age where the brand that…
Just when Artificial Intelligence moved from “buzzword” to “must-have,” when people realized, in fact, that they were not going to lose control and AI wasn’t going to take their jobs, the idea of AI influencing marketing creative became part of the narrative. And suddenly, people got nervous again. Many teams enjoy being creative, coming up…
We all thought that digital marketing would continue to perform. However, CMOs are now reporting that digital marketing campaigns have hit the wall. In fact, a 2018 Nielsen CMO survey says that 71% of CMOs don’t believe in their creative’s ability to drive results. And after more than $93 billion spent on marketing technology in…
There’s been a lot of chatter over the last several years about self-driving cars. The prospect of falling asleep while the car drives itself scares people, and I don’t blame them. We’re not there yet. But marketing teams often have a similar mentality when it comes to AI. The problem is, AI isn’t a million…
SEO and Google algorithms are two common culprits, but if those are checking out, it’s time to dig deeper into why your eCommerce site is losing traffic. We did it for you.