Just when Artificial Intelligence moved from “buzzword” to “must-have,” when people realized, in fact, that they were not going to lose control and AI wasn’t going to take their jobs, the idea of AI influencing marketing creative became part of the narrative. And suddenly, people got nervous again. Many teams enjoy being creative, coming up…
We all thought that digital marketing would continue to perform. However, CMOs are now reporting that digital marketing campaigns have hit the wall. In fact, a 2018 Nielsen CMO survey says that 71% of CMOs don’t believe in their creative’s ability to drive results. And after more than $93 billion spent on marketing technology in…
It’s the last thing a CMO — or anyone on the marketing team — wants to hear. “Why is our archrival doing this, that and the other and getting all this press but our sales and digital engagement are only up 10% from last year?” Marketing attribution, being able to grasp the true ROI of…
There’s been a lot of chatter over the last several years about self-driving cars. The prospect of falling asleep while the car drives itself scares people, and I don’t blame them. We’re not there yet. But marketing teams often have a similar mentality when it comes to AI. The problem is, AI isn’t a million…