Language Data in Action: RappiPay boosts customer acquisition with first-party data activated by Persado
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Language Data in Action: RappiPay boosts customer acquisition with first-party data activated by Persado

ByEvan Blair

Rappi took the world by storm beginning in 2015 with a strong focus on responding to customer needs and building innovative technology. Rappi expanded its financial services presence with the formation of RappiPay, a digital banking company with its sights set on revolutionizing digital banking services. The Challenge: Drive customer acquisition for a new credit…

Financial Services Customer Acquisition Insights
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Financial Services Customer Acquisition Insights

ByEvan Blair

New customer acquisition is a challenge for many companies right now, and banks and lenders are no exception. In this analysis, we explore how brands can engage new customers in a time when acquisition is especially challenging. Now more than ever, it’s critical that financial services firms lean into language experimentation as much as they’ve…