A symbolic representation of Generative AI for text
| | | | | | | |

Primer on Generative AI for Text in Marketing

ByLiza Colburn

Generative AI (artificial intelligence) for text, images, and videos has risen to the top of the business toolkit. There has been an evolutionary explosion of interest in Generative AI for text in the enterprise. This is happening even as a range of other front- and back-end use cases continue to emerge. We talked about how…

Effective email marketing strategies can drive engagement.
| | | | | | | | | |

5 Email Marketing Strategies to Boost Engagement in 2024

ByLiza Colburn

Marketers who rely on email campaigns to capture customer attention face a complicated, ever-changing environment. An estimated 347.3 billion emails were sent and received daily in 2023. The average office worker receives 120 emails per day. This over-abundance can create email fatigue that lessens the impact of email marketing strategies. When subscribers feel overwhelmed by…

Man smiling looking at his phone.
| |

Generative AI in Financial Services: How Banks Are Using It to Boost Engagement

ByLiza Colburn

The ongoing uncertainty in the economy has put particular strain on financial institutions such as banks and investment firms. Times are challenging especially for those operating in the traditional, brick-and-mortar side of the banking and insurance businesses. But there are digitally-enabled strategies that equip financial institutions to optimize customer relationships and gain traction, even during…

Generative AI in Travel & Hospitality: The Key to Personalized Experiences
| | |

Generative AI in Travel & Hospitality: The Key to Personalized Experiences

ByLiza Colburn

Travel is back! Consumers are once again riding the rails, hitting the road, and flying the friendly skies. With the continued influx in bookings, more companies in travel and hospitality rely on Generative AI to increase revenue and brand loyalty.  According to the US Travel Association’s latest forecast, domestic leisure travel will return to pre-pandemic…

Generative AI in Healthcare: 7 Ways Healthcare Companies Are Using It
| | | | |

Generative AI in Healthcare: 7 Ways Healthcare Companies Are Using It

ByLiza Colburn

Healthcare industry players—from insurers and other types of payer organizations to providers and even pharmaceutical and biotech firms—are exploring Generative AI to improve customer engagement and care. From better patient communication to new drug discovery, the use cases for Generative AI in healthcare are vast. Consider the opportunities to improve communication and engagement with patients…

Use Generative AI for Facebook and Instagram Ads to Combat Fatigue
| | | | | | |

Use Generative AI for Facebook and Instagram Ads to Combat Fatigue

ByLiza Colburn

This post on Generative AI for Facebook and Instagram ads was published on February 17, 2023 and updated on October 20, 2023 date.  Have you noticed your Facebook and Instagram ads drop in performance soon after you put a new campaign on the platform? You’re definitely not alone. The Meta platforms still have the largest…

How to Leverage Generative AI Retail Strategies to Boost Year-End Revenue [Webinar Key Takeaways]
| | |

How to Leverage Generative AI Retail Strategies to Boost Year-End Revenue [Webinar Key Takeaways]

ByEvan Blair

Every retailer wants a robust fourth quarter and high profit during the holiday shopping season. To help you get it, Persado brought Vipul Vyas, Senior Vice President, Go-to-Market Strategy at Persado; and Assaf Baciu, COO and Co-Founder of Persado; together with guest speaker Sucharita Kodali, Vice President and Principal Analyst at Forrester. This webinar focused on Generative AI…

How to Optimize Results from Segment Marketing in 2023-2024
| | | | |

How to Optimize Results from Segment Marketing in 2023-2024

ByLiza Colburn

Segment marketing has transformed from its old-school demographic origins to embrace more dynamic and behavior-driven engagement. These changes allow brands to deliver experiences that are more personalized. Add Generative AI to create more, higher-performing campaign messages, and you can quickly and easily reboot your marketing segmentation strategy. We’ll show you how. But first, let’s establish…

AI and human collaboration will be the norm for the foreseeable future.
| | | | |

3 Ways Generative AI Creates Jobs

ByLisa Spira

Enterprises had been looking for ways to automate business processes since long before Generative AI (or GenAI) broke into the scene. Now that the potential is real and widespread, alarms are sounding about the impact of Generative AI on jobs. Goldman Sachs suggests that as many as 300 million jobs could be affected by GenAI….

Not everyone is on board with adoption of AI in the enterprise.
| | | | |

Overcoming Barriers to AI Adoption in Marketing

ByLiza Colburn

Given all the hype surrounding Generative AI, it may be hard to believe that not everyone is 100% excited by this development in artificial intelligence. Yet across the enterprise landscape there are corporate executives, functional leaders, and individual contributors calling foul about the rapid Generative AI adoption. Given that investment in Generative AI is expected…