AI is reshaping retail. But, how do retailers take the first plunge when adopting AI in retail? Here are some key considerations.
Generative AI will continue to transform e-commerce. Let’s explore some key use cases of Generative AI in e-commerce.
The retailer and grocer Carrefour had begun a digital transformation initiative well before the COVID-19 pandemic accelerated e-commerce adoption by the grocery sector. One of the top 10 retailers in Europe by revenue, Carrefour has more than 12,000 stores worldwide. Yet digitally-enabled competitors and narrowing margins signaled the need for a reset. One pillar of…
Shoptalk 2023 featured the latest retail and e-commerce technology trends. See why Generative AI took center stage.
Retail digital marketing campaigns have become more inclusive and diverse. Let’s explore why “new year, new you” doesn’t perform.
Valentine’s Day marketing messaging that resonates with customers is very different from other gift-oriented holidays.
Holiday e-commerce campaigns can be … weird. The language and narratives that tend to thrive in retail campaigns can let you down at key calendar moments like Valentine’s Day, Mother’s Day, and Black Friday. Tried-and-true approaches don’t always produce the highest performance. We saw that loud and clear when we examined e-commerce campaigns looking for…
Persado COO Assaf Baciu shares how retailers can leverage Generative AI in Retail for language to improve retail revenue impact in 2023.