Black Friday and Cyber Monday have come and gone, but consumers are still out looking for the right holiday gifts for loved ones. Our eBook Four Ways To Win the 2022 Holidays reveals strategies brands can use to motivate customers to action. These four key steps include: So, are retailers this season on the right…
As retail marketers are dotting the last i’s and crossing the last t’s of holiday campaign copy, the Persado content team wanted to take this opportunity to remind you about a language anchor that can be your best friend or your worst enemy during the retail holiday shopping season. It’s Attention. As in, using the…
The economy has sent mixed signals throughout 2022. But if you buy into recent forecasts, Santa might be coming down the chimney with solid growth for retailers this holiday season, rather than with a lump of coal. Expect some growth this shopping season Inflation remains elevated in the United States, clocking in at 7.7 percent …
Marketers have their go-to strategies to drive conversions during the major calendar moments when business surges. For example, end-of-year campaigns historically out-perform when they leverage intense, attention grabbing language and formats. Retailers, travel, and entertainment companies, and financial firms have learned to embrace these emphatic approaches to elevate their business above the noise for customers….
Want to make the upcoming holidays the best yet as a retailer? Start by connecting with your customers. With the average American estimated to spend more than $1K this holiday season, it’s vital to plan ahead in order to capture consumer dollars. But dollars alone won’t make this holiday season a success. Consumers are looking…
In a year marked by dramatic retail spending dips and spikes, as well as massive gains in e-commerce adoption, retailers have the potential to end on a high note. So what’s the best way to engage customers in the final season of a challenging year? To answer that question, Persado leveraged its Insights-to-Ideation capability, an…
Editor’s note: Veronika Sonsev may be stuck at home like the rest of us, but she hasn’t lost her line of sight into what separates thriving retailers from stragglers in these strange COVID-19 times. The co-founder of CommerceNext and Retail Practice Lead at Chameleon Collective spoke to Persado about the general picture in retail and…