Companies that delay the adoption of AI in digital marketing hinder long term growth due to competition, personalized experiences, and more.
Marketers can still engage their customers without relying on vast sources of third-party data. Start now to explore news ways to measure impact, rebalance the channel mix, and look to capture first-party data. We’re hearing a lot of questions in the community about how to approach customer engagement strategies in the middle of these upheavals…
There’s a rumor out there that there are at least 6,000 tools available for your MarTech stack. In an industry prone to shiny new object syndrome, it may be tempting to try more than your fair share. Each new product promises to magically auto-solve every problem a CMO has. Over time, these stacks come to…