ai personalization tools
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Five AI Personalization Tools to Watch

Understanding customers’ individual needs and preferences has never been more critical for businesses striving to stay ahead in the competitive market. Marketing personalization is no longer nice to have. It’s a must-have for brands looking to optimize conversions and build customer loyalty. With advancements in artificial intelligence (AI), marketers now have a powerful arsenal of…

Brighton Jones’ CMO Uses AI to Enhance Marketing Personalization
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Brighton Jones’ CMO Uses AI to Enhance Marketing Personalization

In a recent episode of our CMOs series, Paul Roetzer sat down with John Dougherty, CMO of Brighton Jones, for a discussion on how AI is changing the marketing landscape at Brighton Jones.  Brighton Jones provides a combination of investment management and financial planning services. As one of the largest financial planning organizations in the…